Published on 4th January 2018
Over the last six months of 2017, we have seen a steady increase in recruitment activity for sales and marketing roles across most commercial sectors when compared to 2016 and early 2017.
Retail brands regained confidence
In H2 2017, the retail sector, in particular, has seen a strong recovery due to better-than-expected sales results.
This has given many retail brands the confidence to further invest in human capital, driving an increase in the appetite to hire, both at the front-line as well as back-office roles.
When we look specifically at the consumer industries, in addition to digital marketing talent, companies have been hiring those with partnership experience to develop merchants from both a branding and sales perspective, for a sustainable relationship with end consumers.
Growth of start-ups
We have also seen tremendous growth within the start-up ecosystem, especially throughout 2017. As the Hong Kong start-up community continues to mature, it has captured much attention from around the world, especially international VCs, private investors as well as incubator and accelerator programs.
While many of the start-ups have been within the areas of fintech and payment technologies, we have seen an increase in the areas of artificial intelligence (AI) and machine learning-based solutions that hope to disrupt traditional ways of conducting business across retail, automotive, property, hospitality and many more industries.
From a talent-sourcing perspective, start-ups usually hire technical roles such as developers and programmers during the initial phase, and commercial roles such as sales, marketing and finance at a later stage.
Optimistic times ahead in 2018 for sales and marketing talent
2018 is expected to be a bullish year, especially for the retail sector, as many retail businesses expect healthy year-on-year growth compared to 2017.
While tourists from mainland China may not necessarily return to levels from a few years ago, many retailers have re-positioned their strategies to focus on domestic consumptions through the strengthening of customer experience and customer loyalty programs.
Due to recent infrastructure developments including the Hong Kong-Zhuhai-Macau bridge and newly expanded MTR routes, the building and construction industries will continue to boom and will be competing fiercely for talent. We expect to see, in the very near future, hiring of business project developers for the third runway project at the Hong Kong International Airport. Additionally, with the future development of the Greater Bay Area, we are starting to see some firms plan new positions for this economic zone.
Sales & Marketing
Salary Report for H1 2018*
Banking & Financial Services
|Job title||Years of experience||Annual salary range (HK$)|
|AVP / Manager Marketing||6–10||540K–720K|
|Associate / Assistant Marketing Manager||3–5||240K–480K|
|Head of Corporate Communications / Affairs||15+||1.3M–1.8M+|
|VP, Corporate Communications / Affairs||12+||720K–1.2M|
|AVP / Manager Corporate Communications / Affairs||6–10||480K –720K|
|Associate / Assistant Corporate Communications Manager||3–5||240K–480K|
|Head of Events||15+||1.1M–1.5M+|
|AVP / Manager Events||6–10||480K–600K|
|VP Media Relations||6–10||720K–1.3M|
Commerce & Industry
|Job title||Years of experience||Annual salary range (HK$)|
|Media / Entertainment|
|Associate, Media Sales||10+||720K–1M|
|Associate Director, Distribution||10+||720K–1M|
|Key Account Manager||6–8||420K–520K|
|Assistant Key Account Manager||3–5||300K–390K|
|Assistant Marketing Manager||6–8||390K–520K|
|Senior Brand Manager||7–10||540K–780K|
|Assistant Brand Manager||3–5||300K–360K|
|Category Manager||5–8||360K –480K|
|Assistant Category Manager||3–5||300K–390K|
|Assistant Product Manager||3–5||300K–360K|
|Trade Marketing Manager||5–8||360K–520K|
|Assistant Trade Marketing Manager||3–5||300K–360K|
IT / Telecommunications
|Sales/Business Development Director||10–15+||1M–1.8M|
|Assistant Marketing Manager||6+||350K–500K|
|Social Media Manager||5–8||520K–650K|
|Sales Operations Manager||8–10||325K–400K|
|Corporate Communications Manager||5–8||500K–750K|
|Business Development Director||15+||1.2M–1.6M|
|Business Development Manager||6–8+||600K–960K|
|Business Development / Marketing Executive||3–5||300K–600K|
Industrial & Manufacturing
|Sales / Business Development Director||10–15||800K–1.2M|
|Business Development Manager||8–10||650K–800K|
|Sales Executive / Sales Engineer||3–5||240K–360K|
|Marketing / Communications Director||10–15||800K–1.3M|
|Product Marketing Manager||8–10||650K–800K|
|Product Marketing Engineer||3–5||240K–360K|
|Head of Marketing||15+||1M–1.5M|
|Assistant Marketing Manager||5–8||400K–480K|
|Senior Brand Manager||6–10+||650K–910K|
|Assistant PR Manager||3–5||300K–364K|
|Merchandising / Buyer Manager||8+||585K–910K|
|Digital Marketing Director||10–15||1M–1.5M|
|Digital Marketing Manager||6+||480K–720K|
|Retail Operations Manager||8+||650K–910K|
|Assistant Retail Operations Manager||6–8||480K–600K|
|Group Managing Director||20+||1.5M–2M+|
|Client Services Director||12+||960K–1.2M|
|Strategic Planning Director||12+||850K–1.2M|
|Group Account Director||10+||720K–850K|
|Director / Group Account Director||15+||1M–1.5M|
Property & Real Estate
|Head of Leasing||15+||1.2M+|
|Senior Leasing Manager||12–15||800K–1.2M|
|Assistant Leasing Manager||6–8||420K–600K|
|Senior Leasing Officer||3–5||300K–420K|
|Head of Marketing / Communications||15+||1.2M+|
|Marketing / Communications Director||12–15||900K–1.1M|
|Senior Marketing / Communications Manager||10–12||720K–900K|
|Marketing / Communications Manager||8–10||480K–720K|
|Assistant Marketing / Communications Manager||6–8||360K–420K|
|Senior Marketing / Communications Officer||3–5||300K–360K|
*Notes about salary report:
- Titles and levels vary from organisation to organisation.
- The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
- 12-month base salaries are assumed.
- All other benefits and bonuses are in addition to these figures.
- Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
- Holiday entitlements range from 12–25 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
- Healthcare policies are standard.
- Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 15–20% of the base salary for senior executives.
by Justin Leung