S&M Q3

Sales & Marketing Market Insights Q3 2017

Published on 19th July 2017

As predicted in the first quarter of the year, Q2 2017 has seen a very noticeable upswing in Hong Kong's Sales & Marketing job market in terms of employers with open headcounts and the number of professionals who were actively seeking new positions.

While this is not unusual post-Chinese New Year, we have seen more activity in this period as compared to the similar period in previous years. This is reinforced by the fact that experienced professionals with in-demand skill sets are facing multiple offers within a short span of time.

Increased hiring activity within a healthier market

In terms of job market movement, there has been an increase in hiring activity within marketing and communication agencies, hospitality, financial services, FMCG, beauty and cosmetics, as well as mass retail industries. 

Many of the vacancies were across Digital, Social Media and e-Commerce. While some of these were replacement headcounts, many were newly created roles in anticipation of improved market conditions.

Domestic and technology shifts in Retail

The Retail sector has been going through a period of transformation. With the sharp decrease in mainland tourists visiting Hong Kong over the last few years, retailers have been shifting their strategies to focus more on domestic consumers. There has been an apparent change in marketing, branding and communication strategies, with an aim to drive higher engagement among the local clientele. We saw an increase in demand for frontline retail staff to strengthen sales and revenue generation. 

Technology has also been positively impacting the retail sector, especially with the development of omnichannel retailing, creating synergy between physical and online stores. This phenomenon has created a strong demand for professionals with experience in Digital and e-Commerce. 

The Luxury sector, however, remained cautious on their resourcing strategy, especially in talent acquisition. In the FMCG sector, we saw an increase in recruitment activity across Key Account Management, Trade Marketing and Regional Business Development.

Hiring processes will lengthen in Q3 2017

Throughout Q3, we foresee a similar hiring trend for Sales & Marketing professionals, although interview processes will take longer than usual due to school holidays and vacations. 

We advise job seekers to carefully weigh opportunities and offers, as hiring decisions will take slightly longer to make. When it comes to job search, patience will be key in the upcoming summer months.

Sales & Marketing
Salary Report for Q3 2017*

Banking & Financial Services

Job title Years of experience Annual salary range (HK$)
Marketing Director  15+  1.4M–2M+
VP, Marketing 12+ 780K1.3M
AVP / Manager Marketing 6–10 540K–720K
Associate / Assistant Marketing Manager 35 240K480K
Head of Corporate Communications / Affairs 15+  1.3M–1.8M+
VP, Corporate Communications / Affairs  12+ 720K1.2M
AVP / Manager Corporate Communications / Affairs 6–10 480K –720K
Associate / Assistant Corporate Communications Manager 35 240K480K
Head of Events 15+ 1.1M–1.5M+
VP Events 12+ 660K1M
AVP / Manager Events 6–10 480K–600K
Event Specialist  3 240K420K
VP Media Relations  6–10 720K–1.3M
Head of Market Research / Business Intelligence  15+  1.2M1.7M+
Market Research / Business Intelligence Manager 6–10 600K–900K

Commerce & Industry

Job title Years of experience Annual salary range (HK$)
Media / Entertainment 
Chief Editor 15+ 900K1.3M
Marketing Director  15+  1M–1.2M
Director, Sales  15+ 1M1.5M
Director, Distribution  12+  1M–1.2M
Associate, Media Sales  10+  720K1M
Associate Director, Distribution  10+  720K–1M
Manager, Sales  8+  480K720K
Marketing Manager  5–10 420K–720K
Distribution Manager  6 420K650K
Programming Manager 5–8 300K–540K
Sales Executive 35 300K480K
Marketing Executive 3–5  240K–360K

General Manager  15+  1.5M+
Sales Director  12+  840K1.3M
Sales Manager  8+  540K–720K
Key Account Manager  68 390K520K
Assistant Key Account Manager  3–5 260K–360K
Marketing Director  15+  840K1.3M
Marketing Manager  10+  650K–910K
Assistant Marketing Manager  6 390K520K
Senior Brand Manager  7–10  520K–780K
Brand Manager  58 360K520K
Assistant Brand Manager  3–5 300K–360K
Category Manager  5 360K 480K
Assistant Category Manager  3–5  240K–360K
Product Manager  5 360K480K
Assistant Product Manager  3–5  300K–360K
Trade Marketing Manager  5 360K520K
Assistant Trade Marketing Manager  3–5 300K–360K

IT / Telecommunications 
Managing Director 15+ 2.5M+
Head of Sales  15+ 1.8M2.2M
Sales/Business Development Director 10–15+ 1.3M–1.6M
Sales Manager 68+ 540K800K+
Account Manager 3–5 400K–600K
Head of Marketing  15+ 1.2M1.6M
Marketing Director  10–15 800K–1.2M
Marketing Manager  8+  500K720K
Assistant Marketing Manager  6+  350K–500K
Channel Manager 4 500K800K
Product Manager  3–5  400K–600K
Social Media Manager 58 520K650K
Sales Operations Manager   8–10 325K–400K

Professional Services
Marketing Director  15+  1M–1.5M
Marketing Manager  68+  480K780K
Corporate Communications Manager 5–8 480K–720K
Business Development Director  15+  1.2M1.6M
Business Development Manager  6–8+  600K–960K
Business Development / Marketing Executive 35 300K600K
PR Manager  6–8+  480K–720K

Industrial & Manufacturing
General Manager 15+ 1.3M–1.8M
Sales / Business Development Director 1015 800K1.3M
Business Development Manager  8–10 650K–800K
Sales Manager 68 480K660K
Sales Executive / Sales Engineer 3–5 240K–360K
Marketing / Communications Director  1015 800K1.3M
Product Marketing Manager 8–10 650K–800K
Product Marketing Engineer 35 240K360K
Marketing Manager  6–8 500K–800K
Marketing Executive 35 250K420K

Head of Marketing  15+  1M1.5M
Marketing Manager  10+  650K–910K
Assistant Marketing Manager  5 360K480K
Marketing Executive  1–3  144K–240K
Senior Brand Manager  610+ 650K910K
Brand Manager  4–6 420K–540K
PR Manager  5 360K650K
Assistant PR Manager  3–5  300K–364K
Merchandising / Buyer Manager  8+  585K910K
Digital Marketing Director 10–15 1M–1.5M
Digital Marketing Manager  6+ 480K720K
CRM Director  10–15 910K–1.5M
CRM Manager  8+  650K910K
Retail Operations Manager 8+ 650K–910K
Assistant Retail Operations Manager 68 480K600K
Area Manager 5+ 420K–520K
Store Manager  3+ 240K360K

Advertising Agency
Group Managing Director  20+  1.5M2M+
Managing Director  15+  1.2M–1.5M
Business Director 12+  960K1.2M
Client Services Director  12+  960K–1.2M
Strategic Planning Director  12+  850K1.2M
Group Account Director  10+  720K–850K
Account Director  810 480K720K
Account Manager  5+  300K–420K

PR Agency
Managing Director  20+ 1.5M+
Director / Group Account Director 15+  1M1.5M
Account Director  8–10 550K–780K
Account Manager  5+  360K480K

Property & Real Estate
Head of Leasing 15+ 1.2M+
Senior Leasing Manager 12–15 800K–1.2M
Leasing Manager 810 600K800K
Assistant Leasing Manager 6–8 420K–600K
Senior Leasing Officer 35 300K420K
Head of Marketing / Communications  15+ 1.2M+
Marketing / Communications Director  1215 900K1.1M
Senior Marketing / Communications Manager 10–12 720K–900K
Marketing / Communications Manager 810 480K720K
Assistant Marketing / Communications Manager 6–8 360K–420K
Senior Marketing / Communications Officer  35 300K360K


*Notes about salary report:

  1. Titles and levels vary from organisation to organisation.
  2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
  3. 12-month base salaries are assumed.
  4. All other benefits and bonuses are in addition to these figures.
  5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
  6. Holiday entitlements range from 1225 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
  7. Healthcare policies are standard.
  8. Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 1520% of the base salary for senior executives.