Published on 19th July 2017
As predicted in the first quarter of the year, Q2 2017 has seen a very noticeable upswing in Hong Kong's Sales & Marketing job market in terms of employers with open headcounts and the number of professionals who were actively seeking new positions.
While this is not unusual post-Chinese New Year, we have seen more activity in this period as compared to the similar period in previous years. This is reinforced by the fact that experienced professionals with in-demand skill sets are facing multiple offers within a short span of time.
Increased hiring activity within a healthier market
In terms of job market movement, there has been an increase in hiring activity within marketing and communication agencies, hospitality, financial services, FMCG, beauty and cosmetics, as well as mass retail industries.
Many of the vacancies were across Digital, Social Media and e-Commerce. While some of these were replacement headcounts, many were newly created roles in anticipation of improved market conditions.
Domestic and technology shifts in Retail
The Retail sector has been going through a period of transformation. With the sharp decrease in mainland tourists visiting Hong Kong over the last few years, retailers have been shifting their strategies to focus more on domestic consumers. There has been an apparent change in marketing, branding and communication strategies, with an aim to drive higher engagement among the local clientele. We saw an increase in demand for frontline retail staff to strengthen sales and revenue generation.
Technology has also been positively impacting the retail sector, especially with the development of omnichannel retailing, creating synergy between physical and online stores. This phenomenon has created a strong demand for professionals with experience in Digital and e-Commerce.
The Luxury sector, however, remained cautious on their resourcing strategy, especially in talent acquisition. In the FMCG sector, we saw an increase in recruitment activity across Key Account Management, Trade Marketing and Regional Business Development.
Hiring processes will lengthen in Q3 2017
Throughout Q3, we foresee a similar hiring trend for Sales & Marketing professionals, although interview processes will take longer than usual due to school holidays and vacations.
We advise job seekers to carefully weigh opportunities and offers, as hiring decisions will take slightly longer to make. When it comes to job search, patience will be key in the upcoming summer months.
Sales & Marketing
Salary Report for Q3 2017*
*Notes about salary report:
- Titles and levels vary from organisation to organisation.
- The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
- 12-month base salaries are assumed.
- All other benefits and bonuses are in addition to these figures.
- Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
- Holiday entitlements range from 12–25 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
- Healthcare policies are standard.
- Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 15–20% of the base salary for senior executives.
by Justin Leung