Trade Marketing Manager - FMCG

Our client is a well-established FMCG company with a strong portfolio of brands and ambitious growth plans. They are looking for a Trade Marketing Manager to drive execution excellence and commercial impact across General Trade channels.

Key Responsibilities

• Develop and execute trade marketing strategies to accelerate growth in General Trade channels.
• Design and implement channel-specific promotions, trade programs, and POSM initiatives to drive sell-in and sell-out
• Partner closely with Sales and Commercial teams to ensure strong in-market execution and alignment with business objectives
• Manage trade investment planning, ROI analysis, and post-promotion evaluations
• Lead the deployment of visibility and merchandising standards across outlets
• Analyse market data, shopper insights, and competitive activity to refine trade strategies
• Work with distributors to improve coverage, availability, and execution quality
• Support new product launches through effective GT go-to-market strategies

Job Requirement

• Bachelor's degree in Marketing, Business, or a related discipline
• 5+ years of experience in Trade Marketing within FMCG industry
• Strong hands-on experience managing General Trade channels
• Proven track record of designing and executing effective trade programs
• Solid understanding of route-to-market, distributor management, and GT dynamics
• Strong analytical skills with the ability to translate data into action
• Highly collaborative, commercially minded, and execution-focused
• Experience working with cross-functional teams in matrix organizations
• Fluency in English and Cantonese is required.