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Marketing Director - Renowned FMCG Brand

Job description

As the Marketing Director, you will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand awareness, engage consumers, and generate revenue. You will have the opportunity to shape our brand's positioning, lead cross-functional teams, and drive marketing excellence across all channels.


  • Develop and implement strategic marketing plans to drive brand growth, market share, and revenue targets.
  • Lead a talented marketing team, providing guidance, coaching, and fostering a culture of collaboration and innovation.
  • Conduct market research and consumer insights analysis to identify emerging trends and opportunities within the FMCG industry.
  • Develop and execute compelling brand campaigns across multiple channels, including digital, traditional media, social media, and experiential marketing.
  • Oversee the development of consumer-centric marketing initiatives, including product launches, promotions, and partnerships.
  • Collaborate closely with cross-functional teams such as sales, product development, and supply chain to ensure alignment and maximize marketing effectiveness.
  • Monitor and analyze key performance metrics to evaluate campaign performance and optimize marketing strategies.
  • Stay abreast of industry trends, competitor activities, and consumer preferences to drive continuous improvement and innovation.


  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Proven experience in a senior marketing leadership role within the FMCG industry, with a focus on brand management.
  • Demonstrated success in developing and executing impactful marketing strategies that drive brand growth and market share.
  • Strong understanding of consumer behavior, market dynamics, and industry trends within the FMCG sector.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a diverse team of marketing professionals.
  • Exceptional communication, presentation, and influencing skills.
  • Analytical mindset with a data-driven approach to decision-making.
  • Entrepreneurial spirit with a passion for innovation and driving results.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.