S&M Q2

Sales & Marketing Market Insights Q2 2017

Published on 5th April 2017

Q1 2017 saw notable trends in the Sales & Marketing job market. The Retail and Luxury customer segments continued to face challenges, although these areas were slowly showing signs of recovery.

Steady hiring activity in Q1 2017 as replacement roles arise

In the world of FMCG, recruitment activity remained steady with a reasonable level of newly created positions in addition to replacement hires due to natural attrition. We saw an increasing demand for talent with strong experience in Key Account Management and Trade Marketing, particularly at the mid-management level. Job seekers with strong backgrounds in Digital, Social Marketing and e-Commerce continue to be in high demand. Retail Operations professionals, especially those at the store management level saw plenty of opportunities in the job market.

We also saw a similar, steady hiring trend across the Services industry in the first quarter of 2017. Many professionals began searching for new career opportunities after receiving annual bonuses, triggering a trend of replacement roles appearing in the market.

Disruptive businesses remain on the highway

With disruptive businesses continuing to flourish, especially in the e-Commerce space, Digital professionals across Marketing, CRM and Lead Generation have continued to be in high demand, with many receiving multiple job offers, adding upward pressure to employers in terms of salary levels offered to potential employees. We also observed an increasing trend where companies were hiring professionals with trilingual fluency and experience in managing multiple markets within Asia Pacific.

Industrial and Manufacturing sectors were laggards

Industrial and Manufacturing sectors were relatively quiet in Q1 2017, a reflection of an uncertain global economy where export of products and services from Asia continued to be slow. As customer demand from overseas dropped and revenues faced downward pressures, cost-cutting became a priority for most companies. We saw a number of companies relocating out of Hong Kong in search for places offering lower employment and overhead costs, which directly impacted the availability of related jobs in the market.

Hiring managers will be busy bees in Q2 2017

In the quarter ahead, we expect to see a further increase in hiring activity as we enter the peak recruitment season. Companies will be finalising budgets and headcount approvals, leading to increased number of job opportunities available in the market. The overall market sentiment is positive and we expect the second quarter to be one of the busiest quarters of 2017 for hiring managers and job-seekers alike.

Sales & Marketing
Salary Report for Q2 2017*

Banking & Financial Services

Job titleYears of experienceAnnual salary range (HK$)
Marketing Director 15+ 1.4M–2M+
VP, Marketing12+780K–1.3M
AVP / Manager Marketing6–10540K–720K
Associate / Assistant Marketing Manager35240K–480K
Head of Corporate Communications / Affairs15+ 1.3M–1.8M+
VP, Corporate Communications / Affairs 12+720K–1.2M
AVP / Manager Corporate Communications / Affairs6–10480K–720K
Associate / Assistant Corporate Communications Manager3–5240K–480K
Head of Events15+1.1M–1.5M+
VP Events12+660K–1M
AVP / Manager Events6–10480K–600K
Event Specialist 3–5 240K–420K
VP Media Relations 6–10720K–1.3M
Head of Market Research / Business Intelligence 15+ 1.2M–1.7M+
Market Research / Business Intelligence Manager6–10600K–900K

Commerce & Industry

Job titleYears of experienceAnnual salary range (HK$)
Media / Entertainment 
Chief Editor15+900K–1.3M
Marketing Director 15+ 1M–1.2M
Director, Sales 15+1M–1.5M
Director, Distribution 12+ 1M–1.2M
Associate, Media Sales 10+ 720K–1M
Associate Director, Distribution 10+ 720K–1M
Manager, Sales 8+ 480K–720K
Marketing Manager 5–10420K–720K
Distribution Manager 6–8 420K–650K
Programming Manager5–8300K–540K
Sales Executive3–5300K–480K
Marketing Executive3–5 240K–360K

General Manager 15+ 1.5M+
Sales Director 12+ 840K–1.3M
Sales Manager 8+ 540K–720K
Key Account Manager 6–8390K–520K
Assistant Key Account Manager 3–5260K–360K
Marketing Director 15+ 840K–1.3M
Marketing Manager 10+ 650K–910K
Assistant Marketing Manager 6–8 390K–520K
Senior Brand Manager 7–10 520K–780K
Brand Manager 5–8360K–520K
Assistant Brand Manager 3–5300K–360K
Category Manager 5–8 360K–480K
Assistant Category Manager 3–5 240K–360K
Product Manager 5–8 360K–480K
Assistant Product Manager 3–5 300K–360K
Trade Marketing Manager 5–8 360K–520K
Assistant Trade Marketing Manager 3–5300K–360K

IT / Telecommunications 
Managing Director15+2.5M+
Head of Sales 15+1.8M–2.2M
Sales/Business Development Director10–15+1.3M–1.6M
Sales Manager6–8+540K800K+
Account Manager3–5400K–600K
Head of Marketing 15+1.2M–1.6M
Marketing Director 10–15800K–1.2M
Marketing Manager 8+ 500K–720K
Assistant Marketing Manager 6+ 350K–500K
Channel Manager4–6 500K–800K
Product Manager 3–5 400K–600K
Social Media Manager5–8520K–650K
Sales Operations Manager  8–10325K–400K

Professional Services
Marketing Director 15+ 1M–1.5M
Marketing Manager 6–8+ 480K–780K
Corporate Communications Manager5–8480K–720K
Business Development Director 15+ 1.2M–​1.6M
Business Development Manager 6–8+ 600K–960K
Business Development / Marketing Executive3–5300K–600K
PR Manager 6–8+ 480K–720K

Industrial & Manufacturing
General Manager15+1.3M–1.8M
Sales / Business Development Director1015800K–​1.3M
Business Development Manager 8–10650K–800K
Sales Manager6–8480K–​660K
Sales Executive / Sales Engineer3–5240K–360K
Marketing / Communications Director 10–​15800K–​1.3M
Product Marketing Manager8–10650K–800K
Product Marketing Engineer3–​5240K–​​360K
Marketing Manager 6–8500K–800K
Marketing Executive3–​5250K–​420K

Head of Marketing 15+ 1M–​1.5M
Marketing Manager 10+ 650K–910K
Assistant Marketing Manager 5–​360K–​480K
Marketing Executive 1–3 144K–240K
Senior Brand Manager 6–​10+650K–​910K
Brand Manager 4–6420K–540K
PR Manager 5–​360K–​650K
Assistant PR Manager 3–5 300K–364K
Merchandising / Buyer Manager 8+ 585K–​910K
Digital Marketing Director10–151M–1.5M
Digital Marketing Manager 6+480K–​720K
CRM Director 10–15910K–1.5M
CRM Manager 8+ 650K–​910K
Retail Operations Manager8+650K–910K
Assistant Retail Operations Manager6–​8480K–​600K
Area Manager5+420K–520K
Store Manager 3+240K360K

Advertising Agency
Group Managing Director 20+ 1.5M–​2M+
Managing Director 15+ 1.2M–1.5M
Business Director12+ 960K–​1.2M
Client Services Director 12+ 960K–1.2M
Strategic Planning Director 12+ 850K–​1.2M
Group Account Director 10+ 720K–850K
Account Director 8–​10480K–​720K
Account Manager 5+ 300K–420K

PR Agency
Managing Director 201.5M+
Director / Group Account Director15+ 1M–​1.5M
Account Director 8–10550K–780K
Account Manager 5+ 360K–​480K

Property & Real Estate
Head of Leasing15+1.2M+
Senior Leasing Manager12–15800K–1.2M
Leasing Manager8–​10600K–​800K
Assistant Leasing Manager6–8420K–600K
Senior Leasing Officer3–​5300K–​420K
Head of Marketing / Communications 15+1.2M+
Marketing / Communications Director 12–​15900K–​1.1M
Senior Marketing / Communications Manager10–12720K–900K
Marketing / Communications Manager8–​​10480K–​720K
Assistant Marketing / Communications Manager6–8360K–420K
Senior Marketing / Communications Officer 3–​5300K–​360K

*Notes about salary report:

  1. Titles and levels vary from organisation to organisation.
  2. The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
  3. 12-month base salaries are assumed.
  4. All other benefits and bonuses are in addition to these figures.
  5. Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
  6. Holiday entitlements range from 1225 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
  7. Healthcare policies are standard.
  8. Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 1520% of the base salary for senior executives.