Published on 5th April 2017
Q1 2017 saw notable trends in the Sales & Marketing job market. The Retail and Luxury customer segments continued to face challenges, although these areas were slowly showing signs of recovery.
Steady hiring activity in Q1 2017 as replacement roles arise
In the world of FMCG, recruitment activity remained steady with a reasonable level of newly created positions in addition to replacement hires due to natural attrition. We saw an increasing demand for talent with strong experience in Key Account Management and Trade Marketing, particularly at the mid-management level. Job seekers with strong backgrounds in Digital, Social Marketing and e-Commerce continue to be in high demand. Retail Operations professionals, especially those at the store management level saw plenty of opportunities in the job market.
We also saw a similar, steady hiring trend across the Services industry in the first quarter of 2017. Many professionals began searching for new career opportunities after receiving annual bonuses, triggering a trend of replacement roles appearing in the market.
Disruptive businesses remain on the highway
With disruptive businesses continuing to flourish, especially in the e-Commerce space, Digital professionals across Marketing, CRM and Lead Generation have continued to be in high demand, with many receiving multiple job offers, adding upward pressure to employers in terms of salary levels offered to potential employees. We also observed an increasing trend where companies were hiring professionals with trilingual fluency and experience in managing multiple markets within Asia Pacific.
Industrial and Manufacturing sectors were laggards
Industrial and Manufacturing sectors were relatively quiet in Q1 2017, a reflection of an uncertain global economy where export of products and services from Asia continued to be slow. As customer demand from overseas dropped and revenues faced downward pressures, cost-cutting became a priority for most companies. We saw a number of companies relocating out of Hong Kong in search for places offering lower employment and overhead costs, which directly impacted the availability of related jobs in the market.
Hiring managers will be busy bees in Q2 2017
In the quarter ahead, we expect to see a further increase in hiring activity as we enter the peak recruitment season. Companies will be finalising budgets and headcount approvals, leading to increased number of job opportunities available in the market. The overall market sentiment is positive and we expect the second quarter to be one of the busiest quarters of 2017 for hiring managers and job-seekers alike.
Sales & Marketing
Salary Report for Q2 2017*
*Notes about salary report:
- Titles and levels vary from organisation to organisation.
- The salary ranges given are only approximate guides. For tailored salary advice, please contact us directly.
- 12-month base salaries are assumed.
- All other benefits and bonuses are in addition to these figures.
- Bonus ranges can vary significantly from company to company and will be influenced by market conditions, business and individual performances. Bonus ranges from 1 month at the low end to 100%+ at the upper.
- Holiday entitlements range from 12–25 days with senior executives not usually receiving less than 18 days. Less than 15 is very rare and 20 days is becoming the norm.
- Healthcare policies are standard.
- Pension plans vary with some companies offering greater than the standard contribution. Top up schemes can increase employer contribution levels as much as 15–20% of the base salary for senior executives.