Senior Regional Marketing Manager - MNC Consumer Electronics

• Global Brand and Product Marketing Strategy
• Drive Data-driven Business Tactics
• Regional People Leader Role

Our client is a leading MNC consumer electronics product company with an aggressive business expansion plan in the APAC market. It is a European organisation with 180,000+ employees across the globe and one of the fast-growing brands in its sector. They are looking for a Senior Regional Marketing Manager to lead the Product and Brand Marketing team to maximise the business opportunity.

Based in HK, you will be responsible for the Regional Product & Brand Marketing strategy in line with the commercial objective. As a Senior Regional Marketing Manager, your responsibilities will include:

• Lead a team, understand the target markets, such as Global & Regional market landscapes, competitive trends, and consumer needs, analyse market data to identify market insights
• Anticipate market evolutions and strategy of competitors and implementing corrective actions when necessary
• Lead Market Introduction Process, define Product, Channel, Pricing strategy and drive through its implementation
• Manage the introduction of new products (sales planning and communication) for sustainable growth
• Lead Market Introduction Process, define Product/Channel/Pricing strategy and drive through its implementation
• Develop the regional training materials based on Product information provided by the Category team; and provide training to the business partners
• Manage the brand marketing communications while ensuring optimisation of the budget
• Work closely with Local and Regional Sales & Category Teams to understand market dynamics
• Define relevant and consistent global product marketing plans which will sustain the commercial strategy

To qualify, individuals must possess:

• Degree and have 12 or more years experience in Regional Product & Brand Marketing management role in the Consumer Electronics sector
• Experience in leading a small team, planning, and developing the marketing strategy for a new product to launch in Regional/ Global markets
• Good knowledge in driving product marketing campaigns and promotions based on data and market insights
• Excellent interpersonal skills with a solution-oriented mentality and a proactive approach
• Outstanding business acumen, brilliant stakeholder management and analytical skills
• Excellent command of written & spoken English, Mandarin and Cantonese is a MUST

Contact Anki Lau on +852 3101 3066 or APPLY NOW by clicking the button below quoting reference number AL249817.

www.ambition.com.hk

Data provided is for recruitment purposes only. Only shortlisted applicants will be notified.

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