Senior Regional Marketing Manager - MNC Consumer Electronics

Location: Hong Kong, Hong Kong S.A.R
Contract Type: Permanent
Specialisation: Sales & Marketing, Ambition Executive Search
Salary: HK$720000 - HK$920000.00 per annum
REF: BBBH249817_1625567531
  • Global Brand and Product Marketing Strategy
  • Drive Data-driven Business Tactics
  • Regional People Leader Role

Our client is a leading MNC consumer electronics product company with an aggressive business expansion plan in the APAC market. It is a European organisation with 180,000+ employees across the globe and one of the fast-growing brands in its sector. They are looking for a Senior Regional Marketing Manager to lead the Product and Brand Marketing team to maximise the business opportunity.

Based in HK, you will be responsible for the Regional Product & Brand Marketing strategy in line with the commercial objective. As a Senior Regional Marketing Manager, your responsibilities will include:

  • Lead a team, understand the target markets, such as Global & Regional market landscapes, competitive trends, and consumer needs, analyse market data to identify market insights
  • Anticipate market evolutions and strategy of competitors and implementing corrective actions when necessary
  • Lead Market Introduction Process, define Product, Channel, Pricing strategy and drive through its implementation
  • Manage the introduction of new products (sales planning and communication) for sustainable growth
  • Lead Market Introduction Process, define Product/Channel/Pricing strategy and drive through its implementation
  • Develop the regional training materials based on Product information provided by the Category team; and provide training to the business partners
  • Manage the brand marketing communications while ensuring optimisation of the budget
  • Work closely with Local and Regional Sales & Category Teams to understand market dynamics
  • Define relevant and consistent global product marketing plans which will sustain the commercial strategy

To qualify, individuals must possess:

  • Degree and have 12 or more years experience in Regional Product & Brand Marketing management role in the Consumer Electronics sector
  • Experience in leading a small team, planning, and developing the marketing strategy for a new product to launch in Regional/ Global markets
  • Good knowledge in driving product marketing campaigns and promotions based on data and market insights
  • Excellent interpersonal skills with a solution-oriented mentality and a proactive approach
  • Outstanding business acumen, brilliant stakeholder management and analytical skills
  • Excellent command of written & spoken English, Mandarin and Cantonese is a MUST

Contact Anki Lau on +852 3101 3066 or APPLY NOW by clicking the button below quoting reference number AL249817.

Data provided is for recruitment purposes only. Only shortlisted applicants will be notified.