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Senior Product marketing officer ( IT Company )

Job description

Senior Product Marketing Officer

The company is a leading global organization with around 50-year history, providing supply chain technology solutions to clients across different industries.


  • Assist supervisor to drive the development of product value prepositions, vision, strategy and go-to-market plan for company solutions and services.
  • Research markets, competitors and trends, analyze target and potential sectors, formulate effective messaging strategies and marketing channels to reach the respective target segments.
  • Execute go-to-market strategies, marketing campaigns, online/offline marketing programs to achieve business targets, drive lead generation and enhance product awareness & positioning.
  • Develop product collaterals, eDMs, social media content, use cases, videos, etc. to correctly communicate the values to the target segments
  • Coordinate and organize lead-generation events such as webinars, seminars, workshops, round tables, trade fair booths, etc.
  • Analyze campaign statistics to measure effectiveness and prepare reports
  • Support ad hoc projects when required.


  • Degree holder in Marketing, Communications, Business or related field
  • 2+ years of B2B product marketing experience, preferably for IT solutions
  • Highly motivated self-starter who can work in a dynamic fast-paced environment, full of drive and able to work under pressure
  • Excellent communication, presentation and interpersonal skills
  • Good command of written and spoken Chinese and English
  • Experience in IT, Retail, or Food industry would be an advantage

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