Senior Product marketing officer ( IT Company )

Senior Product Marketing Officer

The company is a leading global organization with around 50-year history, providing supply chain technology solutions to clients across different industries.

Responsibilities:

• Assist supervisor to drive the development of product value prepositions, vision, strategy and go-to-market plan for company solutions and services.
• Research markets, competitors and trends, analyze target and potential sectors, formulate effective messaging strategies and marketing channels to reach the respective target segments.
• Execute go-to-market strategies, marketing campaigns, online/offline marketing programs to achieve business targets, drive lead generation and enhance product awareness & positioning.
• Develop product collaterals, eDMs, social media content, use cases, videos, etc. to correctly communicate the values to the target segments
• Coordinate and organize lead-generation events such as webinars, seminars, workshops, round tables, trade fair booths, etc.
• Analyze campaign statistics to measure effectiveness and prepare reports
• Support ad hoc projects when required.

Requirements:

• Degree holder in Marketing, Communications, Business or related field
• 2+ years of B2B product marketing experience, preferably for IT solutions
• Highly motivated self-starter who can work in a dynamic fast-paced environment, full of drive and able to work under pressure
• Excellent communication, presentation and interpersonal skills
• Good command of written and spoken Chinese and English
• Experience in IT, Retail, or Food industry would be an advantage

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend