About the Role:
- Manage the APAC full-funnel campaign calendar to spotlight key brand moments with a synchronized approach across all markets.
- Create an end-to-end operating model connecting media, merchandising, marketing, and site for effective campaign execution.
- Ensure planning processes and KPIs are aligned across functions and markets to foster accountability and transparency.
- Champion a test-and-learn culture, enabling agility in real-time while conducting structured post-campaign reviews to fuel continual improvement.
- Elevate knowledge sharing globally by integrating APAC insights into global frameworks.
- Comprehensive, cross-functional campaign calendar adopted across markets.
- Regular post-campaign retrospectives yielding actionable insights for future planning.
- Measurable enhancements in campaign ROI and conversion rates across targeted markets, segments, and product offerings.
- Spearhead the annual Digital Commerce Strategic Planning, collaborating with Finance, Market, and Regional leaders to chart growth trajectories and investment focuses.
- Ensure each market's roadmap captures key direct-to-consumer, APP, and omnichannel initiatives that align with regional goals.
- Partner with stakeholders from Finance, Planning, Tech, Brand, and Market GMs to validate assumptions and ensure alignment.
- Strategic planning reflects crystal-clear digital growth priorities and aligned financial targets across all markets.
- Heightened visibility and accountability for digital investments in market strategies.
- Strong coherence between short-term initiatives and long-term strategic goals.
About the Candidate:
- 8 years of experience in digital commerce, performance marketing, or digital strategy, ideally within a dynamic regional or matrixed organization.
- Proven track record in integrating marketing, media, merchandising, and content into a fluid digital execution plan across the entire customer journey.
- Deep knowledge of e-commerce KPIs, digital analytics, and optimizing customer pathways.
- A flair for fostering a test-and-learn culture and driving iterative enhancements in digital experiences.
- Experience in managing and launching applications is a major plus, especially in crafting go-to-market strategies and nurturing customer engagement.
- Outstanding collaborative spirit with exceptional communication and stakeholder management prowess.
- An analytical mindset that's commercially aware, using data to prioritize effectively.
- A passion for brand storytelling and crafting premium digital experiences at scale.
If you are ready for above, pls share your CV to calvin.wan @ ambition.com.hk