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Senior Brand Manager | leading FMCG brand

Job description

Assistant Brand Manager | FMCG (13-month Salary + Discretionary Bonus)

Our client is a FMCG company has successfully established a robust global footprint. They are searching for skilled individuals to join their team as a Senior Brand Manager.

In this role, you will be responsible to shape and maintain the brand image, driving growth, and maximizing brand equity in the marketplace.

Job Responsibilities:

  • Defining and refining the brand's positioning and messaging to ensure consistency across all marketing channels.
  • Develop and execute the brand strategy for new product development, including identifying target markets, conducting market research, and analyzing consumer insights to inform product positioning and messaging.
  • Collaborating with cross-functional teams to evaluate brand performance - sales data analysis, market share analysis, and brand equity measurement.
  • Organizing and maintaining databases of brand-related data - sales figures, market research data, and consumer demographics.
  • Enhancing ROI - By creating and executing comprehensive online and offline marketing and promotional campaigns

To qualify, individuals must possess:

  • 5+ years working experience in the FMCG industry experience preferred
  • Bachelor's Degree preferable in Marketing or Business or related
  • Strong leadership & interpersonal skills
  • Self-motivation with passion to take initiative in exceeding business, team and individual.
  • Professional command in both English and Chinese

Contact Xenia Leung at +852 3103 4329 or APPLY NOW by clicking the button below quoting reference number XL268207

Only shortlisted applicants will be notified. Data provided is for recruitment purposes only.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.