Product Manager - Consumer Health & Beauty Product

• Drive Content Marketing and Social Media Strategy
• Partner with KOLs, PR partners and Editors
• Design and Implement New Product Launches

Our client is a leading Consumer Health & Beauty product company with a strong presence in the Asia region. The company has a solid business expansion plan in HK and China markets on both online and offline channels, and it's one of the fast-growing brands in the consumer health sector in APAC. With a solid and extensive innovative product line and a plan for market expansion, they are looking for a Product Manager to join the team.

You will drive strategic brand & product marketing plans and social media strategy to capitalize on business opportunities. As a Product Manager, your responsibilities will include the following:

• Develop strategic marketing plans, platform brand builds, and corporate image management to achieve business objectives
• Manage all production plans, ideas, video shooting, and scriptwriting for video, e.g. Facebook and YouTube.
• Create a new customer acquisition strategy via digital channels and achieve a new customer sales target
• Implement new product launches, promotions, and content marketing development via SEO, SEM, SMS etc
• Support company on the new product selection
• Build good relations with KOLs, PR partners, Editors, and Bloggers.
• Monitor and review promotion and marketing events' effectiveness
• Manage product lines portfolio, including stock level control, revenue forecasting
• Monitor market trends in existing and potential segments
• Develop and evaluate effective marketing programs and make recommendations for future programs to expand sales and profitability

To qualify, individuals must possess:

• Degree and have 8+ years of Brand and Product Marketing management experience in top-tier FMCG/ Health Supplements/ Beauty Product companies.
• Good understanding of Google Analytics/ Google Ads/ Facebook Ads Manager tools
• Solid analytical, problem-solving and project management skills with excellent interpersonal capability
• Outstanding presentation and people skills with a solution-oriented mentality
• Excellent command of written & spoken English and Chinese

*Candidate with less experience will be considered as an Assistant Product Manager.

Contact Anki Lau at +852 3101 3066 or APPLY NOW by clicking the button below quoting reference number AL265028.

www.ambition.com.hk

Data provided is for recruitment purposes only. Only shortlisted applicants will be notified.

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