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Marketing Analyst - Banking Space (20K - 25K)

Job description


Roles & Responsibility:
· Possess a start-up mindset to drive design and development of new digital business models, through creation or participation in project management related for Deposit
· Assist Team Lead to spearhead deposit led projects & digital engagements, managing through journeys to expand top-funnel discoverability of projects & initiatives that drives up portfolio balances via digital and content marketing, and organic channels.
· Drive transformation and implementation of thoughtfully designed customer journeys, leveraging data-driven operating model and human-centered design thinking, to deliver joyful banking
· Manage key performance drivers, integrating data analytics, experimentation, and AI/machine learning capabilities to deliver new growth source of Deposit balances & engage customer at hyper personalized level
· Engage and forge external partnerships to onboard new partners & increase revenue streams
· Achieve business acquisition targets (including online channel share), market share growth and digital value capture (DVC), especially as reduction in acquisition cost and linkages to related banking products/services
· Possess appreciation of risk management and regulatory compliance, complying with external regulations and internal requirements
Requirements:
· University graduate or graduate degree
· 2 years of experience in financial services industry or start-up (preferred);
· Preferably with experience in design thinking, site design/development, management of technological projects, data analytics, dashboards and marketing campaigns
· Passionate about customer experience and journey design
· Strong interpersonal and communication skills, with the ability to collaborate across teams and stakeholders
· Makes data-driven decisions with strong analytical skills and good business acumen
· Good organizational and project management skills, with attention to details
· Resourceful, creative, and independent learner
· Fluent in English & Cantonese

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