Greater China Marketing Manager - Fintech

Location: Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: Up to HK$600000.00 per annum
REF: BBBH247112_1614816005

Our client is a global data and intelligence provider for leading financial firms. Due to expansion, they are hiring a Greater China Marketing Manager to be based in Hong Kong and work with a regional team.

Reporting to the APAC Marketing Director, you will be part of a fast-growing global marketing team that is responsible for brand-building and lead generation. You will create and execute marketing campaigns that drive revenue growth and brand awareness in China, Southeast Asia, Japan, Korea and Australia - with a particular focus on the Greater China market. In this role, you will work with regional sales team to create and execute content strategy for thought leadership campaigns, develop sales collaterals, and execute successful lead generation campaigns via social, web, paid content, Google Ads, and email. You will manage partnerships with financial services industry leaders, such as trade associations and academic institutions and also manage an online and offline events calendar.

To qualify, individuals must possess:

  • Excellent English and Mandarin Chinese verbal and written language skills
  • A minimum of 5-6 year's B2B marketing experience in Greater China, with a particular focus on branding and lead generation
  • Work experience in or ability to understand the financial services industry in the region
  • Strong experience in China marketing across Baidu, WeChat, as well as SEM/SEO and KOL management
  • China public relations and press outreach a plus
  • A Bachelor's degree

Contact Leona Tjio on +852 3101 3066 or APPLY NOW by clicking the button below quoting reference number LT247112.

Data provided is for recruitment purposes only. Only shortlisted candidates will be notified.