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Director/ SM, Marketing - Subscription-based Business

Job description

As the Marketing Director, you will play a pivotal role in developing and executing marketing strategies that drive subscription acquisition, retention, and revenue growth. You will be responsible for managing the full marketing funnels, from lead generation to conversion, and ensuring the successful implementation of marketing campaigns across various channels.


  • Develop and implement comprehensive marketing strategies to drive subscription growth and achieve business objectives.
  • Manage and optimize all marketing funnels, including lead generation, conversion, and retention.
  • Conduct market research and competitor analysis to identify opportunities and trends in the subscription market.
  • Collaborate with cross-functional teams to align marketing initiatives with product development and sales efforts.
  • Oversee the creation and execution of compelling marketing campaigns across multiple channels, including digital, social media, email, and content marketing.
  • Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and make data-driven decisions.
  • Stay up-to-date with industry best practices and emerging trends in subscription marketing.


  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Proven work experience in marketing preferably in B2C and subscription-based business.
  • Strong track record of driving subscription growth and managing marketing funnels.
  • In-depth knowledge of digital marketing strategies and tactics, including SEO, SEM, email marketing, and social media advertising.
  • Proficient in marketing analytics and reporting tools to track and measure campaign performance.
  • Exceptional communication and presentation abilities. Proficiency in English, Cantonese and Mandarin is required.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.