Copywriter - Banking Space (25K - 30K)

Responsibilities
· Plan, execute digital marketing activities and manage reporting, including database marketing and email marketing
· Create content for external and internal marketing communications, including eDM, app push notification, website content and video with agency support
· Provide support to marketing automation implementation and execution
· Use data-driven approach to analyze campaign performance and identify insights and opportunities to grow new users and upsell existing clients
· Liaise and collaborate with agencies and internal stakeholders to enhance the awareness of our brand and customer acquisition & engagement
· Marketing intelligence - conduct competitors and campaigns analysis
· Provide administration support for various marketing campaigns of the team
· Other ad hoc duties as required by the management

Requirements
· 3 to 5 years of related work experience
· Strong written and verbal communication skills for both English and Chinese
· Responsible, self-motivated, able to work independently and willing to take up challenge and responsibility
· Data-driven mindset and understand basic digital marketing metrics
· Banking product knowledge is not compulsory but preferred

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend