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Consumer Insight Manager (Hospitality / Entertainment - 75k)

Job description

My client is one of the largest hospitality & entertainment MNC. Looking to further enhance their sales & marketing strategies, they are now in search of a Consumer Insight Manager.

Reporting to the Senior Manager, your responsibilities will include:

  • Lead a small team of two members and drive continuous data collection and surveying to maximize understanding of consumer insight, marketing efficiency and industry change
  • Drive actionable insight development by integrating and segmenting data corresponding to business performance and commercial objectives for both HK and Greater China
  • Collaborate with both internal and external stakeholders including sales & marketing team, data infrastructure teams and external vendors to formulate topic specific strategies and insight
  • Utilize database and dashboard tools to provide supportive visualization and data for business relative initiatives
  • Coach team members to maximize usage of data tools and maintain relative update on industry knowledge, consumer behavior changes and data tools

To qualify, one must possess:

  • Degree holder with at least 7 years of consumer data analytics and strategic insight management experience within the hospitality, tourism, airline or entertainment industry
  • Candidates from agency / vendors with strong business acumen would also be considered
  • Experience with data modeling and visualization using tools such as SQL, Power BI, Tableau, Python etc
  • Experience with consumer insight development from survey design, data collection, insight development
  • Energetic, positive, proactive and good communication skill
  • Good command in both written and spoken English and Chinese

Contact Anson Chan on (852) 3103 4334 or email

APPLY NOW by clicking the button below quoting reference number AC 259770

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