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Principal Consultant, Sales, Marketing & Supply Chain
My client is one of the largest hospitality & entertainment MNC. Looking to further enhance their sales & marketing strategies, they are now in search of a Consumer Insight Manager.
Reporting to the Senior Manager, your responsibilities will include:
- Lead a small team of two members and drive continuous data collection and surveying to maximize understanding of consumer insight, marketing efficiency and industry change
- Drive actionable insight development by integrating and segmenting data corresponding to business performance and commercial objectives for both HK and Greater China
- Collaborate with both internal and external stakeholders including sales & marketing team, data infrastructure teams and external vendors to formulate topic specific strategies and insight
- Utilize database and dashboard tools to provide supportive visualization and data for business relative initiatives
- Coach team members to maximize usage of data tools and maintain relative update on industry knowledge, consumer behavior changes and data tools
To qualify, one must possess:
- Degree holder with at least 7 years of consumer data analytics and strategic insight management experience within the hospitality, tourism, airline or entertainment industry
- Candidates from agency / vendors with strong business acumen would also be considered
- Experience with data modeling and visualization using tools such as SQL, Power BI, Tableau, Python etc
- Experience with consumer insight development from survey design, data collection, insight development
- Energetic, positive, proactive and good communication skill
- Good command in both written and spoken English and Chinese
Contact Anson Chan on (852) 3103 4334 or email email@example.com
APPLY NOW by clicking the button below quoting reference number AC 259770
Data provided is for recruitment purposes only.
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