Brand Manager - Retail

About the Role:

• Implement global brand strategies across the region while tailoring campaigns to local consumer insights and cultural nuances.
• Ensure consistent brand positioning, visual identity, tone of voice, and storytelling across all touchpoints (stores, digital, media, and events).
• Act as the regional brand guardian, ensuring compliance with brand guidelines.

• Plan, execute, and monitor regional marketing and brand campaigns, including seasonal launches, promotions, and collaborations.
• Coordinate with internal teams and external agencies (creative, PR, media) to deliver impactful campaigns on time and within budget.
• Track campaign performance and optimize strategies based on KPIs and market feedback.

• Partner with retail and visual merchandising teams to ensure strong in-store brand execution and customer experience.
• Support store openings, refits, and pop-up activations with appropriate brand and marketing initiatives.
• Monitor customer perception and brand health across the region.

• Analyze regional market trends, competitor activity, and consumer behavior to identify growth opportunities.
• Provide insights and recommendations to global teams to influence future brand strategies and product direction.

• Collaborate with cross-functional teams including merchandising, e-commerce, PR, and sales.
• Manage relationships with regional partners, influencers, and media to enhance brand presence.
• Support franchise partners (if applicable) in aligning with brand standards and marketing initiatives.

• Manage and optimize the regional brand and marketing budget.
• Track brand KPIs such as brand awareness, engagement, footfall, and sales impact.
• Prepare regular performance reports and presentations for senior management.

About the Candidate:

• Bachelor's degree in Marketing, Business, Fashion Management, or a related field.
• Minimum of 5 years of experience in brand management or marketing, preferably within fashion or lifestyle retail.
• Strong understanding of fashion trends, retail dynamics, and consumer behavior.
• Experience managing multi-market or regional responsibilities is highly preferred.

• Strong brand storytelling and strategic thinking skills.
• Excellent project management and organizational abilities.
• Data-driven mindset with the ability to interpret market and campaign performance metrics.
• Strong communication and stakeholder management skills.
• Creative mindset with commercial awareness.
• Willingness to travel within the assigned region as required.

If you are ready for above, pls share your CV to calvin.wan @ ambition.com.hk