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- Posted 19 October 2023
- SalaryBonus
- LocationHong Kong
- Job type Permanent
- DisciplineSales & Marketing
- Reference268911_1697696839
Consultant
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Brand Manager - FMCG
Job description
Job Responsibilities
- Collecting, analyzing, and interpreting data related to brand performance, market trends, consumer behavior, and competitive landscape.
- Collaborating with cross-functional teams to evaluate brand performance - sales data analysis, market share analysis, and brand equity measurement
- Organizing and maintaining databases of brand-related data - sales figures, market research data, and consumer demographics.
- Optimizing ROI - By creating and executing comprehensive online and offline marketing and promotional campaigns
- Conducting market research (customer insights, competitor analysis, and market segmentation) to identify consumer needs, preferences, and trends related to the new product category.
- Planning and executing the new product launch, including marketing coordination, promotional material creation, and driving product adoption.
- Exercising budgetary control to optimize brand expenditures and maximize budget efficiency.
Requirement
- Bachelor's Degree preferable in Marketing or Business or related
- 5+ years of relevant work experience in FMCG industry is required.
- Strong interpersonal skills and communication skills
- Self-motivation with passion to take initiative in exceeding business, team and individual.
- Professional command in both English and Chinese
- Candidate with less experience will consider as Assistant Brand Manager
If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend