Brand General Manager - Consumer Tech

• Cutting edge new economy company
• Role based in Hong Kong
• Working visa sponsorship provided

Our client is a pioneering new economy company and is one of the fastest growing companies in Asia with a brand-new business model. With the regional business expansion and upscale plan, the company is looking for a Brand General Manager to achieve proper brand image proposition and further leverage the winning business at this important time.

You will be responsible for all data-driven marketing strategies in line with the commercial objective. As a Brand General Manager, your responsibilities will include:

• Leading brand innovation projects, managing budget to enhance brand awareness on digital and social media platform
• Managing, developing and driving brand & consumer engagement activities on digital platform through all digital touch-points.
• Closely partnering with internal partners to identify market trends and insights to maximise performance based on the findings
• Designing a comprehensive model to measure, and report performance of all digital brand marketing campaigns
• Analysing and evaluating full cycle customer experience across all channels
• Driving project management, closely partnering with the key stakeholder and IT team to create brand communication strategy
• Formulating brand building and sustaining business growth through digital channels

To qualify, individuals must possess:

• Degree and have 10+ years experience in digital brand marketing at new economy companies
• Solid track record in driving brand rejuvenation projects and data-driven marketing strategy at top-tier FMCG companies
• Experience in optimising business opportunity on social media channel
• Outstanding business acumen with professional presentation and interpersonal skills
• Solution-oriented, proactive and passionate attitude
• Excellent command of written & spoken Chinese and English is a MUST

Interested parties, please click on "APPLY NOW" quoting AL242796 or email your CV to Anki.Lau@ambition.com.hk with a resume summary statement. Please note, only shortlisted applicants will be notified.

www.ambition.com.hk

Data provided is for recruitment purposes only.

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