AVP, Credit Card
Our client is a well-established Retail Bank with diversified businesses in Wealth Management, Retail, Corporate and Private banking. With their continuous expansion in Credit Card business, an excellent opportunity has arisen for a card marketing professional to join their business.
Report directly to the Head of Credit Card, you will be key member the credit card team to formulate and develop marketing strategies to drive credit card product business. You will conduct card portfolio analysis and segmentation study to drive portfolio growth. You will plan and implement various end-to-end card usage marketing campaigns and coordinate with different channels to increase the campaigns awareness. You will assist in new product development/ enhancement projects, keep abreast of latest market trend and customer spending behaviour of different segments, and monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.
To qualify, individuals must possess:
- Bachelor degree or above in related discipline
- Minimum 6 years' experience in Marketing gained in banking and/or credit card industry
- Strong analytical, interpersonal and communication skills
- Excellent command in spoken and written English, Cantonese and / or Mandarin
Contact Chloe Yang on (852) 3103 4311/ firstname.lastname@example.org or APPLY NOW by clicking the button below quoting reference number CY 245157
Data provided is for recruitment purposes only
Only shortlisted candidates will be notified