Assistant Manager, Performance Marketing - Consumer Brand

Our client is a leading FMCG brand and they are now seeking a dynamic and results-oriented Performance Marketing Manager to join their team in Hong Kong.

In this pivotal role, you will spearhead data-driven strategies to attract and convert customers, optimize CRM systems, and collaborate with sales teams across multiple channels to boost revenue growth. If you're a creative thinker with a passion for leveraging data and digital tools to drive measurable sales outcomes, this is your opportunity to make a significant impact in a fast-paced, consumer-driven industry.

Key Responsibilities

• Develop and execute performance marketing strategies using CRM platforms to identify, nurture, and convert leads into loyal customers.
• Manage and optimize social media campaigns to enhance brand visibility, engagement, and lead generation, ensuring alignment with ROI-focused marketing goals.
• Collaborate closely with cross-channel sales teams (including retail, e-commerce, and distribution) to analyze performance metrics and implement initiatives that drive sales growth.
• Utilize CRM databases creatively to segment audiences, personalize communications, and design targeted campaigns that maximize return on investment.
• Stay ahead of industry trends in FMCG, CRM technologies, and social media to innovate and refine performance marketing tactics.
• Work cross-functionally with marketing, sales, and product teams to ensure seamless integration of performance marketing efforts.

Qualifications and Skills

• Bachelor's degree in Marketing, Business, or a related field;
• 5+ years of experience in performance marketing, CRM management, or digital marketing with prior exposure in the consumer brand industry.
• Proven expertise in CRM tools and social media platforms.
• Strong analytical skills with the ability to interpret data from CRM databases to inform creative, results-driven marketing strategies.
• Experience working collaboratively with sales teams across multiple channels to achieve revenue targets.
• Creative mindset with a track record of developing innovative campaigns that leverage data for personalized customer experiences and measurable outcomes.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in English and Cantonese is required.