Assistant Manager, Digital Marketing (Insurance)

Responsibilities

• Manage and drive the complete end-to-end process for integrated marketing strategies, campaigns, and product launches
• Implement a range of marketing activities to establish the brand's presence, increase traffic to the online platform, and nurture lead generation
• Oversee the production house, creative agency, and social media teams to ensure all campaign-related projects are completed according to the specified brief, on schedule, and within the allocated budget, with a emphasis on digital, ATL, and BTL tactics to drive the overall campaign
• Drive the content strategy by creating compelling content and closely monitoring its performance to enable continuous optimization
• Support the planning and execution of digital marketing campaigns across SEO, SEM, social media, display advertising, email, and content marketing, aligning them to the goals of individual projects

Requirements

• Bachlor's degree in relevant disiplines
• 5 or more years of working experience in branding or digital marketing
• Insurance experience is a must
• Fluent English, Cantonese and Mandarin

Please reach out to Kyra Li at kyra.li@ambition.com.hk if you are interested to learn more.

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