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Senior Manager, Agency Marketing, Insurance

Job description

Our client, a leading and sizeable insurance company, is seeking a highly skilled and motivated Senior Manager, Agency Marketing to join their dynamic team. This is an exceptional opportunity for a talented individual with a strong background in branding, campaigns management, social media, ATL/BTL communications with a focus on agency recruitment.

Responsibilities:

  • Lead the development and implementation of strategic marketing plans for the agency channel, ensuring alignment with overall business objectives
  • Oversee branding initiatives to enhance brand visibility and positioning in the market
  • Manage end-to-end campaigns, including planning, execution, and performance analysis
  • Drive social media strategies to engage the target audience and drive customer acquisition and retention
  • Collaborate with internal stakeholders and external agencies to ensure effective ATL/BTL communications
  • Take the lead in agency recruitment efforts, including identifying potential partners, negotiating contracts, and fostering strong relationships
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize marketing strategies


Requirements:

  • Bachelor's degree in Marketing, Business, or a related field
  • 8+ years' experience in branding, campaigns management, social media, and ATL/BTL communications within the insurance or financial services industry
  • Experience in agency marketing will be a big plus
  • Excellent strategic thinking, project management, and leadership skills
  • Exceptional communication and interpersonal skills
  • Excellent communication skills with fluency in English, Cantonese and Mandarin

Contact Monique Yeung on (852) 3103 4339/ monique.yeung@ambition.com.hk or APPLY NOW by clicking the button

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply. https://www.ambition.com.hk/refer-a-friend