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Senior Manager, Agency Marketing, Insurance

Job description

Our client, a leading and sizeable insurance company, is seeking a highly skilled and motivated Senior Manager, Agency Marketing to join their dynamic team. This is an exceptional opportunity for a talented individual with a strong background in branding, campaigns management, social media, ATL/BTL communications with a focus on agency recruitment.


  • Lead the development and implementation of strategic marketing plans for the agency channel, ensuring alignment with overall business objectives
  • Oversee branding initiatives to enhance brand visibility and positioning in the market
  • Manage end-to-end campaigns, including planning, execution, and performance analysis
  • Drive social media strategies to engage the target audience and drive customer acquisition and retention
  • Collaborate with internal stakeholders and external agencies to ensure effective ATL/BTL communications
  • Take the lead in agency recruitment efforts, including identifying potential partners, negotiating contracts, and fostering strong relationships
  • Analyze market trends, competitor activities, and customer insights to identify new opportunities and optimize marketing strategies


  • Bachelor's degree in Marketing, Business, or a related field
  • 8+ years' experience in branding, campaigns management, social media, and ATL/BTL communications within the insurance or financial services industry
  • Experience in agency marketing will be a big plus
  • Excellent strategic thinking, project management, and leadership skills
  • Exceptional communication and interpersonal skills
  • Excellent communication skills with fluency in English, Cantonese and Mandarin

Contact Monique Yeung on (852) 3103 4339/ or APPLY NOW by clicking the button

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