Senior Digital BA

Act as a key liaison between business and IT teams, ensuring alignment on requirements and project goals.
Gather, analyze, and document business requirements; create user stories and test cases.
Lead workshops and facilitate discussions with regional/local stakeholders and global teams.
Drive project timelines, manage delivery plans, and coordinate UAT activities.
Support CRM and retail-related digital transformation projects.
Prepare and deliver presentations to senior stakeholders; ensure clear communication of progress and risks.
Collaborate with vendors and internal teams to ensure successful implementation and system enhancements.

Experience: 6-12 years as a Business Analyst in digital/IT projects.
Strong communication and presentation skills, including proficiency in PowerPoint.
Proven ability to manage stakeholders across regions and drive alignment with global teams.
Solid BA skillset: user stories, UAT, test case preparation, and workshop facilitation.
Background in consulting or vendor environment is essential.
Ability to take ownership and drive initiatives as both BA and PM, including timeline planning and delivery.
Retail project experience preferred; CRM experience is a plus.
Fluent in English; comfortable with frequent communication with headquarters.