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- Posted 04 October 2021
- SalaryNegotiable
- LocationHong Kong
- Job type Contract
- DisciplineTechnology
- ReferenceBBBH242576_1633331544
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Senior Data Analyst, Insurance, 60 - 70K
Job description
Responsibilities:
- Drive and support data analytics capability, closely monitor corporate website traffic and metrics
- Support marketing campaigns data tracking and intelligence analysis to meet Project Wise goal for sales enhancement
- Construct and implement digital marketing campaigns to track end to end funnel data monitoring for business development and set clear measurable KPIs
- Liaise with various stakeholders and content owners for Project Wise delivery and be responsible for implementing strategic change aligned with the company's strategic goals
- Work with Group Digital Platform and Group Marketing teams for better website tag management and search engine optimization under Project Wise development
Requirements:
- Bachelor's Degree in Business, Business Intelligence or related field required
- 8+ years' experience in a business intelligence role
- 8+ years' experience a supervisory capacity, preferably within business intelligence or data analysis
- Ability to understand and find appropriate applications for data and analysis results
- Core business strategy skills including strategy definition, roadmap development, budget planning and success measurement
- Successful track record of helping develop, present and execute strategic digital projects
- Deep understanding of the E-Commerce sales & digital marketing channels