Senior Data Analyst, insurance, 60 - 70K

Location: Hong Kong
Contract Type: Contract
Specialisation: Technology
Salary: Negotiable
REF: BBBH242576_1632196466

Responsibilities:

  • Drive and support Project Wise for data analytics capability, closely monitor corporate website traffic and metrics
  • Support marketing campaigns data tracking and intelligence analysis to meet Project Wise goal for sales enhancement
  • Construct and implement digital marketing campaigns to track end to end funnel data monitoring for business development and set clear measurable KPIs
  • Liaise with various stakeholders and content owners for Project Wise delivery and be responsible for implementing strategic change aligned with the company's strategic goals
  • Work with Group Digital Platform and Group Marketing teams for better website tag management and search engine optimization under Project Wise development

Requirements:

  • Bachelor's Degree in Business, Business Intelligence or related field required
  • 8+ years' experience in a business intelligence role
  • 8+ years' experience a supervisory capacity, preferably within business intelligence or data analysis
  • Ability to understand and find appropriate applications for data and analysis results
  • Core business strategy skills including strategy definition, roadmap development, budget planning and success measurement
  • Successful track record of helping develop, present and execute strategic digital projects
  • Deep understanding of the E-Commerce sales & digital marketing channels