Regional Marketing Lead - Building Material - 40k

Location: Hong Kong, Hong Kong S.A.R
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$420000 - HK$480000 per annum
REF: BBBH250908_1629795341
  • Top tier US brand
  • Regional marketing exposure
  • Work life balance culture

My client is a top tier US building material brand. As a market leader, they have a great reputation among designer firms, architects, developers and retail consumers. Looking for further improve their marketing performance, they are now in search of a Regional Marketing Lead.

Reporting to the Director, you will be driving the marketing communication strategy for the regional market. As a Regional Marketing Lead, your responsibilities will include:

  • Planning and driving marketing communication and trade marketing campaigns for the APAC market with adaptation from regional guideline to local
  • Driving marketing communication and trade marketing activities to maximize brand performance including ATL, BTL, trade show, trade promotion, product launch, corporate event etc
  • Driving brand's awareness across multiple channel including interior designers, architects, developers and retail consumer
  • Leading and driving brand's loyalty program
  • Managing brand's digital marketing strategies including SEO, SEM< social media, KOL and ecommerce workflow
  • Collaborating with local marketing teams to ensure regional guideline, compliance and brand awareness
  • Leading the budgeting allocation and marketing plan to maximize marketing coverage

To qualify, one must possess:

  • Degree holder with at least 6 years of marketing experience within the consumer sector
  • Regional marketing experience is a MUST
  • Experience with high end / quality or luxurious brand will be an advantage
  • Strong communication and coordination skills
  • Energetic, proactive with cheerful personality and high creativeness
  • Strong command of both spoken and written Chinese and English

Contact Anson Chan on (852) 3103 4334 or email

APPLY NOW by clicking the button below quoting reference number AC 250908.

Data provided is for recruitment purposes only.