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Programme Development and CRM Officer

Job description


  • Collaborating with internal and external stakeholders on marketing, product, creative, and system development.
  • Supporting the execution of digital marketing initiatives, including website optimization, SEO, SEM, social media strategy, content strategy, display and video advertising, and email marketing.
  • Driving the integration of online and offline activations to achieve a seamless O2O consumer journey.
  • Enhancing the overall consumer journey on the brand's website/app, including website/app content, journey, functionality development, and omni-channel features to grow the consumer base, traffic, and conversion rate.
  • Understanding and gathering project requirements from business units to prepare user requirements specifications.
  • Working with your line manager to develop angles for digital content and search optimization, ensuring the delivery of the brand promise at every touchpoint along the consumer decision journey.
  • Utilizing a data-based approach and conducting A/B testing to identify enhancements and optimization opportunities for website user interface design and functionality.
  • Analyzing data, recommending optimization directions, and working with agencies and internal teams to adjust strategies in a timely manner.
  • Assisting in assigned and ad hoc duties as required.


  • A university degree in marketing, communication, business administration, or a related field is preferred.
  • Possess 1-2 years of working experience in the field of digital marketing.
  • Familiarity with the digital ecosystem in Hong Kong and a proven track record of performance marketing through various digital channels.
  • Strong project management skills, capable of handling multiple projects concurrently.
  • Ability to leverage data insights and develop strategies to enhance content generation.
  • A data-oriented mindset, with a keen attention to detail, excellent problem-solving skills, and a strong work ethic.
  • A collaborative team player with exceptional communication and interpersonal skills.
  • Knowledge of Adobe Journey or Magento is preferred.
  • Familiarity with eDM systems is preferred.
  • Proficiency in both spoken and written English and Chinese.

If this job isn't quite right for you, but you know someone who would be great at this role, why not take advantage of our referral scheme? We offer HKD1000 in Apple gift cards for every referred candidate who we place in a role. Terms & Conditions Apply.