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Marketing Manager - Financial Services

Job description

Responsibilities

  • Design, develop, and implement innovative, high-impact marketing programs:

    • Drive client engagement through fresh and inspiring initiatives.

    • Execute campaigns across multiple countries, market segments, and channels for maximum effectiveness.

    • Leverage data insights to optimize programs in real time.

    • Collaborate with global and regional teams-including Communications, Events, and client-facing functions-to activate bank programs across all channels.

    • Manage approvals, ensure compliance, and report on marketing activities within a highly regulated environment.

    • Serve as the lead for website updates related to regulatory and business content.

  • Coordinate and utilize regional marketing resources and agency partners (internal and external).

  • Build and maintain stakeholder relationships across the region at all levels.

  • Align with global marketing teams to maximize synergies across campaigns and activities.

  • Market within a robust risk management framework, ensuring compliance and operational efficiency.

Required Skills

  • Minimum 8 years of integrated marketing experience with a proven track record in a leading multinational financial institution or securities firm.

  • Bachelor's degree from a top-tier university.

  • Strong executive presence and excellent English communication skills for a regional role.

  • Deep expertise in B2B marketing (including positioning, messaging, branding, advertising, digital, and events), combined with analytical and technical proficiency in global banking.

  • Demonstrated ability to plan and manage budgets while coordinating efforts with business stakeholders, events, and communications teams, with knowledge of key Asia-Pacific markets.

  • Exceptional interpersonal skills, clear communication, and the ability to influence.

  • Ability to work independently within a complex, matrixed organization, building consensus and adhering to global standards.

Critical Competencies

  • Proven experience delivering marketing programs with a strong digital focus, including ongoing tracking and performance monitoring.

  • Comprehensive understanding of end-to-end marketing processes and ability to take ownership of tasks.

  • Skilled in creating content-driven marketing (e.g., business insights) across various formats, including video and online.

  • Comfortable in a fast-paced, collaborative environment with the ability to prioritize and manage multiple projects.

  • Proficient in MS Office tools.

Desired Skills

  • Experience working across multiple geographies with an understanding of regulatory and cultural differences in APAC financial markets.

  • Flexibility to participate in occasional or regular evening calls to align with U.S. time zones.