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Manager/ AVP, Digital Marketing, Retail Banking

Job description

Our client is a Top-tier global bank with a strong presence in Hong Kong. With their continuous expansion in their global markets business, an excellent opportunity has arisen for a high-calibre digital marketing professional to join their team.

Report to the team lead, you will be the key member of the team to formulate and develop all-rounded marketing strategies and digital marketing campaigns to acquire new customers for business growth. You will drive marketing analytics for better campaigns targeting using google analytics, GTM and UTM . You will plan and execute digital media plan, implement paid search best practice, keywords development, optimization programs for leads generations. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns and provide report to performance evaluations.

To qualify, individuals must possess:

  • Bachelor degree or above in related discipline
  • Minimum 5 years' experience in digital marketing/ performance marketing, preferably gained in Financial services industry
  • Candidate from digital agencies covering financial services industry will also be considered
  • Solid experience in driving marketing effort on customer acquisitions
  • Excellent knowledge in Google Analytics, skills in GTM & UTM is highly preferred
  • Strong analytical, interpersonal and communication skills
  • Excellent command in spoken and written English, Cantonese and / or Mandarin

Contact Monique Yeung on (852) 3103 4339/ or APPLY NOW by clicking the button below quoting reference number MY 262951
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