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Head of Digital Business

Job description

Responsibilites

  • Responsible for the overall financial performance of the digital operations, including profit and loss (P&L), and establishing suitable metrics to monitor and assess progress
  • Make informed decisions regarding the appropriate digital channels and product combination, while allocating resources for marketing and customer acquisition to align with the overall business priorities
  • Improve the current digital marketing capabilities by strengthening social media presence, creating compelling content, analyzing data, executing promotions and campaigns, optimizing search engine visibility, and effectively managing customer relationships
  • Creating strategic digital partnerships and fostering an ecosystem that enhances the company's distribution capabilities

Requirements

  • Fluent in English and Chinese is a must
  • 8 + years of experience in digital sale, preferably in the insurance industry

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