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- Posted 27 October 2021
- SalaryNegotiable
- LocationHong Kong
- Job type Contract
- DisciplineBanking & Financial Services, Contracting
- ReferenceBBBH225574_1635324829
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Digital Content Management, Banking
Job description
Our Client is one of the well recognized Global Banks who is looking for a Digital Content Professional to join their Global Marketing team.
Job description:
- Perform website maintenance and optimization for content update and user experience enhancement
- Closely work with products, segment, branch operations, marketing and communications teams to prepare and launch web contents, microsites, and eDM campaigns
- Optimize website performance, including search engine optimization (SEO), usability, experimentation
- Analyze customer feedback on website, identify areas of improvement, define and execute action plan
- Collaborate with Group Web Master and website IT teams on group projects and IT enhancements / upgrade
- Make use of Adobe Analytics to review website performance, identify areas of improvement, define and execute action plan
- Define use cases and requirements for MarTech enablement on website
Requirements:
- University degree in Business / Information Systems / Marketing with work experience in website management and maintenance
- At least 3-5 years related work experience
- Skilled in Search Engine Optimization (SEO), web design, HTML, CSS, Javascript, content management system, and web traffic metrics
- Strong with Adobe Analytics, tracking and dashboarding capabilities
- Fluent communication skills in English and Chinese
- Team player with good interpersonal skills and stakeholder management skills