Digital Business Analyst, Banking, 38k

• Prepare business requirements for digital banking projects across mobile app, internet banking, public website, and other channels.
• Support idea generation through customer research, market review, competitor analysis, and customer‑journey mapping.
• Create business epics and user stories with clear acceptance criteria, using data insights to shape requirements.
• Help manage digital product development, with a focus on unsecured lending (personal loans and card loans).
• Ensure all digital releases meet user needs by supporting sprint activities, UAT, live testing, and post‑launch checks.
• Work closely with UX, Engineering, Architecture and QA to deliver smooth end‑to‑end user experiences.
• Conduct impact analysis and feasibility studies to support front‑end and back‑end solution design.
• Produce and refine product content across Mobile, Internet Banking, Public Website and Digital Messaging to improve user engagement.
• Monitor funnel performance, analyze data trends, and recommend ongoing UX improvements.

Qualifications

• Strong analytical and problem‑solving skills, with attention to detail and good risk awareness.
• Minimum 2 years' experience in requirements management for digital transformation, ideally in lending or cards.
• Solid understanding of digital platforms and online customer journeys.
• Strong written and verbal communication skills to highlight risks and blockers when needed.
• Knowledge of design thinking, customer‑centric design and Agile ways of working.
• Able to balance risks, effort and benefits to improve customer experience and cost efficiency.
• Creative, proactive, and open to new technology and challenges.
• Experience with JIRA, Confluence and Microsoft Teams.
• Strong stakeholder management and negotiation skills.
• Knowledge of retail banking, especially personal loans and cards, is an advantage.