Digital Agency Engagement Lead, Insurance, 50k

Our client is a leading insurance company. This role is pivotal in strengthening agency relationships, enhancing customer acquisition and retention, and delivering impactful marketing campaigns.

• Develop and implement agency engagement strategies to foster strong relationships and improve overall performance.
• Lead the full lifecycle of lead management, including capturing, nurturing, and converting prospects into loyal customers.
• Design and execute retention strategies to recapture existing clients and maximize long-term value.
• Plan and deliver customer acquisition campaigns, including promotional offers and targeted initiatives to attract new users.
• Identify and maximize upsell opportunities, leveraging success stories and case studies to drive adoption.
• Coordinate communication across internal teams and external stakeholders, ensuring alignment and timely updates.
• Manage content creation, including newsletters, workshop materials, and other engagement tools.
• Oversee video production projects, working closely with vendors to ensure quality, timelines, and budget compliance.
• Monitor and report campaign performance, providing actionable insights and engagement metrics to stakeholders.

Requirements:

• Minimum 5 years of experience in agency engagement, marketing, or related fields.
• Experience in the insurance industry is highly preferred
• Proven project management expertise, including vendor coordination and multi-stakeholder communication.
• Strong communication and presentation skills, with the ability to influence and engage diverse audiences.
• Strategic mindset with a results-driven approach and attention to detail.
• Proficiency in spoken English and Chinese.