AVP, Credit Card Usage, Banking

AVP, Credit Card Usage, Banking
Our client is an international banking group with well-established business portfolio in the region. With their continuous expansion in Credit Card business, an excellent opportunity has arisen for a Marketing professional to join their Card Marketing team in retail banking business.

You will be a key member of the credit card team to formulate and develop marketing strategies to drive Credit Card usage. You will plan and implement various end-to-end card usage and retention marketing campaigns, conduct analysis for customer segmentation purposes, and coordinate with different channels to increase the campaigns awareness. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns. You will keep abreast of latest market trend and customer spending behaviour of different segments. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.

To qualify, individuals must possess:

• Bachelor degree or above in related discipline
• Minimum 5 years' experience in card marketing, card usage, loyalty marketing, partnership marketing gained in Banking industry preferably
• Non-banking candidates with solid loyalty/ partnership experience will also be considered
• Strong interpersonal and communication skills
• Excellent command in spoken and written English, Cantonese and / or Mandarin
• Candidates with less experience will be considered for Manager grade

Contact Petty LAM on (852) 3103 4363 or via email petty.lam@ambition.com.hk, APPLY NOW by clicking the button below quoting reference number PL 252068 www.ambition.com.hk
Data provided is for recruitment purposes only