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AVP, Card Engagement & Loyalty, Banking

Job description

Our client is a well-established banking group with diversified businesses in Wealth Management, Retail, Corporate and Investment banking. With their continuous expansion in Credit Card business, an excellent opportunity has arisen for a marketing professional to join their Card usage team in retail banking business.

Report directly to the Team Head, you will be the key member of the credit card team to formulate and develop marketing strategies to drive credit card customer engagement & loyalty. You will plan and implement various end-to-end credit card usage marketing campaigns and coordinate with different channels to increase the campaigns awareness. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns. You will keep abreast of latest market trend and customer spending behaviour of different segments. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.

To qualify, individuals must possess:

  • Bachelor degree or above in related discipline
  • Minimum 7 years' experience in Marketing/ loyalty/ customer engagement gained in banking and/or credit card industry
  • Experience in customer loyalty programs in sizeable retail business will also be considered
  • Strong analytical, interpersonal and communication skills
  • Excellent command in spoken and written English, Cantonese and / or Mandarin
  • Less experienced candidate will be considered as Manager

Contact Monique Yeung on (852) 3103 4339 or APPLY NOW by clicking the button below quoting reference number MY 252543 Data provided is for recruitment purposes only

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