Social Media & Content Specialist

Responsibilities:

• Monitor and moderate posts and comments to ensure a positive and constructive environment.
• Respond to customer interactions and address basic, non-authenticated inquiries.
• Publish engaging content on banking-related topics that resonate with the community.
• Prepare a monthly newsletter featuring highlights and member activity insights.
• Design and implement interactive campaigns to boost member engagement and retention.

Requirements:

• Holds a university degree.
• Fluent in spoken Cantonese and written Chinese (both simplified and traditional), as well as English.
• Strong grasp of social media trends and pop culture, with a witty and engaging communication style.
• Detail-oriented with solid analytical skills.
• Previous experience in banking or managing social media content is a plus.
• Flexibility to work during weekends and public holidays as needed.