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- Posted 14 April 2021
- SalaryNegotiable
- LocationKowloon
- Job type Contract
- DisciplineTechnology
- ReferenceBBBH242576_1618364620
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Senior Digital Manager, insurance
Job description
A Top Tier Insurance Company is now looking for a Senior Digital Manager to deliver End-to-end Digital Journey, User Experience and Search Engine Optimisation (SEO) Strategy.
Job Duties:
Drive strategic digital project - Project Wise with Group Office to apply best market practice for digital marketing campaigns that could improve customer experience, engagement and bring added value in customer-centric and multi-channel distribution mind-set
Coordinate with various stakeholders and content owners to work with Group Digital Platform and Group Marketing teams for corporate website revamp and deliver Project Wise on schedule- Integrate Project Wise with Project Prime to leverage CDP platform for data enrichment for sales enhancement
- Under Project Wise development, ensure corporate website to link with company owned digital assets and facilities which are up and running in a good shape for day to day operation
- Uplift AIAHK digital and social media footprint to connect with Project Wise and improve holistic digital customer journey and engagement
Requirements:
- Bachelor's Degree in Business, Business Intelligence or related field required
- 10+ years' experience in a business intelligence role
- 10+ years' experience a supervisory capacity, preferably within business intelligence or data analysis
- Ability to understand and find appropriate applications for data and analysis results
- Core business strategy skills including strategy definition, roadmap development, budget planning and success measurement
- Successful track record of helping develop, present and execute strategic digital projects
- Deep understanding of the E-Commerce sales & digital marketing channels
- Strong analytical skill, data-obsessed and experienced with E-Commerce related data