Senior Digital Manager, insurance

Location: Kowloon
Contract Type: Contract
Specialisation: Technology
Salary: Negotiable
REF: BBBH242576_1618364620

A Top Tier Insurance Company is now looking for a Senior Digital Manager to deliver End-to-end Digital Journey, User Experience and Search Engine Optimisation (SEO) Strategy.

Job Duties:

  • Drive strategic digital project - Project Wise with Group Office to apply best market practice for digital marketing campaigns that could improve customer experience, engagement and bring added value in customer-centric and multi-channel distribution mind-set

    Coordinate with various stakeholders and content owners to work with Group Digital Platform and Group Marketing teams for corporate website revamp and deliver Project Wise on schedule
  • Integrate Project Wise with Project Prime to leverage CDP platform for data enrichment for sales enhancement
  • Under Project Wise development, ensure corporate website to link with company owned digital assets and facilities which are up and running in a good shape for day to day operation
  • Uplift AIAHK digital and social media footprint to connect with Project Wise and improve holistic digital customer journey and engagement

Requirements:

  • Bachelor's Degree in Business, Business Intelligence or related field required
  • 10+ years' experience in a business intelligence role
  • 10+ years' experience a supervisory capacity, preferably within business intelligence or data analysis
  • Ability to understand and find appropriate applications for data and analysis results
  • Core business strategy skills including strategy definition, roadmap development, budget planning and success measurement
  • Successful track record of helping develop, present and execute strategic digital projects
  • Deep understanding of the E-Commerce sales & digital marketing channels
  • Strong analytical skill, data-obsessed and experienced with E-Commerce related data