Business Analyst / Consultant - Salesforce

Key Responsibilities:

• Lead and support the implementation of Salesforce Marketing Cloud solutions across various business units.
• Design and configure Marketing Cloud components including Journey Builder, Cloud Pages, Email Studio, and Automation Studio.
• Develop and optimize SQL queries for data segmentation and personalization.
• Integrate Marketing Cloud with Sales Cloud and Service Cloud, ensuring seamless data flow and campaign execution.
• Apply marketing best practices to enhance customer engagement and campaign performance.
• Collaborate with cross-functional teams including marketing, sales, and IT to gather requirements and deliver tailored solutions.
• Troubleshoot and resolve technical issues related to Marketing Cloud configurations and integrations.
• Provide training and documentation to end-users and stakeholders.

Required Qualifications:

• Proven experience implementing Salesforce Marketing Cloud solutions.
• Strong knowledge of Marketing Cloud platform capabilities and best practices.
• Hands-on experience with Journey Builder, Cloud Pages, SQL, and AMPscript.
• Experience integrating Marketing Cloud with Sales Cloud and Service Cloud.
• Solid understanding of data models, APIs, and integration patterns within the Salesforce ecosystem.
• Ability to translate business requirements into technical solutions.
• Excellent communication and stakeholder management skills.

Preferred Qualifications:

• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Consultant).
• Experience with scripting languages and web technologies (HTML, CSS, JavaScript).
• Familiarity with marketing automation tools and CRM systems.