Banking | UX Researcher

Responsibilities:

• Conduct user research through various methods-including interviews, surveys, and usability testing-focused on banking products and services.
• Analyze both qualitative and quantitative data to uncover insights that inform the design of intuitive and user-friendly banking applications.
• Collaborate with UX/UI designers and product managers across different cities to understand operational workflows and customer needs, ensuring localized, user-centered designs that comply with industry regulations.
• Develop user personas, journey maps, and experience prototypes tailored to the needs of banking customers.
• Present research findings and actionable recommendations to stakeholders in a clear and compelling manner.
• Stay up to date with industry trends and best practices in behavioral science and UX research within the banking sector.
• Manage external research vendors and facilitate design workshops as needed.
• Support ad hoc tasks as assigned.

Skills and Qualifications:

• Bachelor's degree with a minimum of 5 years of professional experience, including at least 3 years leading end-to-end research studies (planning, recruiting, execution, and analysis).
• Strong knowledge of qualitative and quantitative research methodologies such as usability testing, interviews, surveys, card sorting, and tree testing, with a clear understanding of when to apply each method.
• Proficient in collaboration, design, and prototyping tools (e.g., Figma, FigJam, Miro).
• Excellent verbal and written communication skills in both English and Cantonese, with strong facilitation abilities to educate teams on user research.
• Demonstrated strategic thinking, analytical acumen, and problem-solving capabilities.