Tag management specialist (Digital Product), 35K

Location: Kowloon
Contract Type: Contract
Specialisation: Technology
Salary: 10% gratuity
REF: BBBH242576_1614742212

A top tier local bank is now looking for a Tag management specialist.


  • Delivering digital activities tracking and executing verification on tag implementation.
  • Support tag implementation for digital analytics solution. Ensure the implementation follow the Bank's standard.
  • Work with different partners within the Bank as the contact point for tagging and tag management.
  • Support digital product teams with tagging, data collection and product reporting requirements. Work out tag specification based on these requirements.
  • Perform effective tests to cover tagging requirements, including the mapping of these requirements to test cases. Ensure defects are caught and do not make it through to live.
  • Support post-launch verification and assurance test.
  • Participate in building of knowledge sharing information for tag management and analytics


  • A relevant degree, preferably in e-Commerce, Computer Science, Information Systems or related disciplines.
  • Proven experience with tag management and usage of digital analytics solutions, such as Adobe or Google Analytics.
  • Understanding of Agile delivery principles and practices.
  • Understanding of digital marketing technologies and advertising systems.
  • Able to read and interpret javascript is preferable.
  • Strong analytical skills, attention to details, persistent and patient.
  • Able to deliver deadlines under tight schedule in positive attitude.
  • Proficiency in both English and Chinese
  • MS Platform Administrative Experience (e.g. Windows AD/ HyperV / System Center / SQL)