Social Media Manager, APAC (KOL) - Premium FMCG goods

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$600000.00 - HK$720000.00 per annum
REF: BBBH229199_1547106539

Our client is a leading premium FMCG goods company headquartered in the US with rapid growth in market share in past five years. The company has a solid business expansion plan in APAC on both online and offline channel. The company has strong business growth in the APAC market with Hong Kong as a regional hub; they are currently looking for a Social Media Manager, APAC to leverage the growing business in APAC further.

You will be responsible for regional influencer & KOL marketing strategy in line with the commercial objective for the APAC market. As a Social Media Manager - APAC, your responsibilities will include:

  • Driving all KOL and social influencer campaign and maintaining long term partnerships and seasonal projects
  • New idea generation for social content creation across multiple digital/ online channels
  • Partnering with global teams to develop and sustain social media engagement activity in various markets and ensure global consistency
  • Designing KOL marketing calendars and in charge of partnership/ contract negotiation
  • Monitoring social media trends and providing advice to regional/ local brand team
  • Analysing the conversation rates, consumer insights, KPIs to estimate ROI and advise best practice to domestic and international market

To qualify, individuals must possess:

  • Degree and have 6 or more years of PR/ KOL/ influencer management experience in beauty/ fashion sector
  • Experience in multi-brand management and leading regional social media projects with a multi-national team environment
  • Excellent communication, influencing and project management skills
  • Active within social media and digital platforms with strong relationship with KOL & influencer
  • Outstanding in new idea generation and strong marketing sense
  • Excellent command of written & spoken English and Chinese

APPLY NOW by clicking the button below quoting reference number AL229199.

Data provided is for recruitment purposes only.