Senior / Manager, Credit Card Marketing
Our client is a well-established banking group with diversified businesses in Wealth Management, Retail, Corporate and Investment banking. With their continuous expansion in Credit Card business, an excellent opportunity has arisen for a Marketing professional to join their Card Marketing team in retail banking business.
You will be a key member of the credit card marketing team to formulate and develop marketing strategies to drive credit card usage, leading a small team. You will plan and implement various end-to-end card usage and retention marketing campaigns and coordinate with different channels to increase the campaigns awareness. You will coordinate with internal and external stakeholders for ensuring the efficiency and effectiveness on marketing campaigns. You will keep abreast of latest market trend and customer spending behavior of different segments. In addition, you will monitor the performance of marketing activities based on performance data and provide recommendations on usage marketing strategies.
To qualify, individuals must possess:
- Bachelor degree or above in related discipline
- Minimum 6 - 8 years' experience in Marketing gained in banking and/or credit card industry
- Demonstrated leadership skills
- Strong analytical, interpersonal and communication skills
- Good command in spoken and written English, Cantonese and / or Mandarin
Contact Chloe Yang on (852) 3103 4311 / email@example.com or APPLY NOW by clicking the button below quoting reference number CY 229583
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