Senior Digital Analytics Manager, Global Lifestyle

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: bonus
REF: BBBH227390_1563180630

Our client is a global lifestyle company. They are investing into a new headcount of digital analytics. Reporting to the Head of Digital, you will

  • Actively manage the execution, monitoring and optimization of all paid media campaigns, including paid search, display & social advertising
  • Analyze data and provide actionable recommendations for digital marketing campaign performance improvement; work with media agency on digital campaign optimizations
  • Establishes campaign goals that are aligned with digital targets and strategic goals; analyze and report performance of campaigns against goals
  • Prepares marketing reports by collecting data from a variety of sources including website analytics platforms, social monitoring platforms and agency partners
  • Tracks return on investment from marketing initiatives through the organic search and paid search acquisition channels and makes recommendations for future improvements

To qualify, you will have

  • Degree holder in Marketing, Communications, Business Administration or related disciplines
  • At least 8 years' working experience in which 5 years in paid search, display, and social ads management
  • Good understanding of digital marketing, including web, mobile, social media, media, advertising, SEM & SEO
  • Proficient in digital analytics software such as Adobe Analytics, Google Analytics
  • Very strong analytical skills and data-driven thinking
  • Knowledge and proven understanding of website and app tagging and ability to verify accuracy of analytics tagging implementation
  • Excellent spoken and written English and Chinese
  • Ability to build relationships and collaborate effectively in a matrix organizational structure and with vendors and agencies
  • Ability to multitask, prioritize and manage multiple projects simultaneously while adhering established timeframes

Contact Mavis Chan on (852) 3103 4326 or click APPLY NOW quoting reference number MC227390

Data provided is for recruitment purposes only.

Regrettably, only shortlisted candidates will be notified.

*LI-MC