Senior Brand Manager, CRM - European FMCG

Location: Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$650000.00 - HK$750000.00 per annum
REF: BBBH236342_1570006826
  • Big brand with 70,000+ employees across the globe
  • Drive consumer journey and communication strategy
  • Lead data-driven brand marketing strategies


Our client is a European FMCG company with more than 70,000 employees across the globe. The company recorded worldwide revenues of more than 15 billion Euros and is a leader in its category of products globally. Their HK office is a strong hub with a rapid increase in market share over the last 8 years. With consistently positive results in business, they are looking for a Senior Brand Manager - CRM to design and lead consumer journey and communication strategy for the core brand.


You will be responsible for all data-driven brand communication strategy in line with the commercial objective. As a Senior Brand Manager, your responsibilities will include:

  • Closely collaborating with cross teams and partnering with the internal key stakeholders to interpret consumer behaviour, market data and converting insights to brand communication strategy
  • Acting as an in-house consultant to review business priorities, develop pioneering and practical solutions to business problems proactively
  • Partnering closely with marketing team to define objectives and effective strategies based on their inputs
  • Leading and supporting the team to create data-driven marketing strategies including media strategy, consumer journey design, performance review and optimisation plan etc.
  • Generating customer insights and identify business opportunities to enhance the experience across the customer life cycle
  • Presenting the analytic findings to key stakeholders and formulating action plans on brand communication strategy

To qualify, individuals must possess:

  • Degree and have 8+ years' experience in a CRM/ Consumer Journey/ Consumer Experience role in FMCG sector
  • Experience in driving brand building activities including social media, CRM, search, innovation, and media planning in FMCG sector
  • Solid experience in driving data-driven brand strategy and providing strategic solutions in fast-paced environment with excellent project management skills
  • Outstanding business acumen with strong analytic and professional presentation skills
  • Brilliant in key stakeholder management with strong influencing and interpersonal skills
  • Excellent command of written & spoken English and Chinese

Interested parties, please click on "APPLY NOW" quoting AL236342 or email your CV to with a resume summary statement. Please note, only shortlisted applicants will be notified.

Data provided is for recruitment purposes only.