Senior Analytics Manager, Brand Strategy - MNC FMCG

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$600000.00 - HK$750000 per annum
REF: BBBH231434_1553678003
  • Global FMCG company
  • Big brand in 100+ countries
  • Strong career development visibility

Our client is a European FMCG company with more than 70,000 employees across the globe. The company recorded worldwide revenues of more than 15 billion Euros and is a leader in its category of products globally. Their HK office is a strong hub with a rapid increase in market share over the last 8 years. With consistently positive results in business, they are looking for a Senior Analytics Manager to design and lead a data-driven brand strategy for the core brand.

You will be responsible for all consumer data analytics project and consumer engagement strategy in line with the commercial objective. As a Senior Analytics Manager, your responsibilities will include:

  • Closely collaborating with global and domestic teams and partnering with the internal key stakeholders to design and implement analytics frameworks, customer segmentation and market insight generation projects
  • Formulating and driving predictive analytics, market insight plan and provide data-driven recommendations for both online and offline customer experience strategy
  • Monitoring data & insights providers performance and closely collaborating with Brand Marketing, Business Intelligence and Technology department to enhance operation efficiency
  • Formulating high-impact consumer engagement tactic for the market with a good understanding of market dynamics
  • Evaluating the current consumer-centric marketing model and provide business optimisation solutions
  • Building data dashboards, best practice, innovative programs and operating procedures to maximise effectiveness
  • Collaborating with top management and acting as an in-house data insights consultant to provide advice to business leaders

To qualify, individuals must possess:

  • Degree and have 7+ years' experience in a Data Analytics OR Consumer Insight OR Market Research role in consumer product sector
  • Experience in marketing research agency and leading major analytics projects in the FMCG or Retail sector with a multi-national team environment
  • Knowledge in data analytics tools, such as Google Analytics, Adobe Analytics, Tableau
  • Solid experience in driving data-driven brand strategy in fast-paced environment with excellent project management skills
  • Outstanding business acumen with strong analytical and professional presentation skills
  • Brilliant in key stakeholder management with strong influencing and interpersonal skills
  • Excellent command of written & spoken English and Chinese

Interested parties, please click on "APPLY NOW" quoting AL231434 or email your CV to with a resume summary statement. Please note, only shortlisted applicants will be notified.

Data provided is for recruitment purposes only.