Segment Marketing Manager, Retail Banking
Our client is a leading Retail Bank with a well-established name in Hong Kong. As part of continued growth in their Retail Banking business, a unique opportunity has arisen for a Marketing Professional to join their expanding Segment Marketing team focusing on Affluent Segment.
Reporting to the Head of Segment Marketing, you will be the key member of the Affluent Segment marketing team to assist in formulating and implementing marketing strategies to build customers' portfolio and enhance customer relationships. You will assist in planning and implementing various end-to-end marketing campaigns/ events and coordinate with different channels to increase the campaigns awareness to deepen client relationship. You will assist in organizing events for mainland customers to increase brand awareness. You will keep abreast of latest market trend and customer spending behaviour of Affluent Segment.
To qualify, individuals must possess:
- University degree in related disciplines
- 8+ years relevant experience in Marketing Communications / Segment Marketing/ Product Marketing gained in Banking/ Financial institutions
- Good knowledge of affluent segment is highly preferred
- Strong analytical, interpersonal and communication skills
- Excellent command in spoken and written English, Cantonese and / or Mandarin
Contact Monique Yeung on (852) 3103 4339 or APPLY NOW by clicking the button below quoting reference number MY 43269 www.ambition.com.hk
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