Regional Sales Manager (Distributor management) - FMCG

Location: Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$600000 - HK$780000.00 per annum
REF: BBBH238289_1573272003
  • Distributor management
  • Entrepreneurial environment
  • Strong regional exposure

Our client is a Wine & Spirits Company with strong presence in Asia market. The company is in a game-changing mode and plans to grow its business over the next 3 years aggressively. With a critical focus on the Asia market, the company has created an outstanding opportunity for a Regional Sales Manager to lead the regional business and business development for this vital phase.

You will spearhead the business for North Asia. Your main responsibilities will include:

  • Manage distributors and take ownership of the total sales and marketing strategy for the business in North Asia
  • Monitor and manage brand market share, P&L, A&P and annual budget process
  • Lead the formulation of budgets and trade guidelines related to the market and complement it with multiyear development plans
  • Coaching business partner to enhance brand awareness and expanding the market share
  • Expand existing business in the assigned markets, recognising market opportunities and constraints
  • Develop topline and bottom-line growth strategy and leading trade partner to achieve the goal
  • Analyse and review market research data and working on action plan accordingly
  • Formulate and drive annual business plan with good understanding of market dynamics
  • Partner closely with the key stakeholder to lead the development of marketing initiatives, brand strategies and budget distribution following the same
  • Provide trade marketing support, liaising with the distributor, retailer, wholesaler
  • Take full responsibility of actions and coach the partner to optimise the effectiveness of sales and marketing program as well as correct implementation

To qualify, individuals must possess:

  • University degree and have 7+ years of Sales and Distributor management experience in FMCG sector
  • Experience with distributor management for North Asia market for Wine & Spirits or Beverage product is highly preferred
  • Strong track record of sales management along with good understanding of brand marketing in FMCG sector
  • Proven track record in managing the trade marketing strategy independently
  • Solid experience in regional business expansion management with a hands-on approach
  • Outstanding business acumen with solution-oriented mind-set
  • Excellent command of written & spoken Chinese and English is required

*This position requires occasional travel.

Interested parties, please click on "APPLY NOW" quoting AL238289 or email your CV to with a resume summary statement. Please note, only shortlisted applicants will be notified.

Data provided is for recruitment purposes only.