Regional Marketing Manager - Retail

About the Role:

• Develop, design, and deliver a wide range of brand events, including branding activations, in-store and offsite retail moments, and partnership-led launches-creating unforgettable brand experiences with clear, trackable business results.
• Coordinate and liaise with external agencies, partners, catering teams, and logistics providers to oversee every detail of event delivery, ensuring high-quality client service, consistent execution, and full alignment with brand image and standards.
• Plan and run compelling in-store animation and engagement initiatives to attract new customers and strengthen loyalty among existing ones, ensuring each activation drives footfall, boosts customer interaction, and reinforces the brand's luxury positioning.
• Support retail and client experience teams hands-on by providing creative materials, campaign assets, and practical marketing solutions that address changing business needs across both store and regional levels.
• Source, appoint, and manage key partners and enablers-such as leading event agencies, digital solution providers, and experiential collaborators-to deliver exceptional retail experiences and unlock new partnership prospects.
• Continuously assess performance of activations and partnerships using customer feedback, visitor/traffic indicators, and sales performance to evaluate impact and refine future strategies.
• Increase brand presence and commercial results by maximizing all available landlord channels, securing high-priority placements in landlord communications, and managing in-mall digital plus outdoor display assets to optimize visibility.
• Partner with landlord marketing teams to ensure brand information (images and store details) stays accurate and up to date across all mall and property platforms.
• Handle landlord requests quickly and professionally for marketing assets, information updates, and campaign involvement-providing product visuals, brand materials, and ready-to-use campaign toolkits tailored for different promotional channels and initiatives.
• Proactively pursue landlord VIP opportunities, leveraging special invitations, exclusive activations, and VIP databases to drive customer acquisition.
• Regularly track and report on landlord campaigns, competitor actions, and relevant industry developments.
• Plan with the global VM team and align with local VM and retail teams and vendors to manage seasonal lightbox replacements and in-store video rotation for stores in direct markets, sub-franchise markets, and travel retail doors.
• Coordinate seasonal newsletter campaigns with all relevant global and local teams, ensuring messaging is tailored and distribution is timely.
• Work closely with global and local teams to keep brand information current-store addresses, opening hours, and contact details-across key online platforms (e.g., Google, Baidu, Dianping), maintaining consistency and accuracy.

About the Candidate:

• University graduate in Communications or a related field
• 10 years of experience in the Retail / Fashion industry
• Strong knowledge of social media platforms and analytics tools
• Fluent written and spoken English and Chinese
• Genuine passion for luxury retail
• Self-driven and able to work effectively under pressure

If you're ready to move forward, please send your CV to calvin.wan @ ambition.com.hk.