Regional Marketing Director - Retail

About the Role:

• Develop and implement PR strategies to enhance brand visibility and reputation.
• Build and maintain relationships with key media contacts and influencers.
• Manage press releases, media kits, and other PR materials.
• Oversee the planning and execution of store events, ensuring alignment with marketing objectives.
• Liaise with shopping malls for promotional opportunities and collaborations.
• Coordinate mall promotions and events to drive foot traffic and brand engagement.
• Collaborate with cross-functional teams to develop and execute regional marketing strategies.
• Analyze market trends and consumer insights to inform marketing decisions.
• Monitor and report on marketing campaign performance, making adjustments as necessary.
• Lead and mentor the regional marketing team, fostering a culture of creativity and collaboration.
• Ensure alignment of team goals with overall business objectives.
• Manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

About the Candidate:

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing, with a focus on public relations and event management.
• Proven track record of successfully managing marketing campaigns and events.
• Strong communication and interpersonal skills, with the ability to build relationships with diverse stakeholders.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.

If you are ready for above, pls share your CV to calvin.wan @ ambition.com.hk