Regional Brand Manager, NPL - US FMCG

Location: Hong Kong, Hong Kong
Contract Type: Permanent
Specialisation: Sales & Marketing
Salary: HK$600000 - HK$720000.00 per annum
REF: BBBH229899_1548933614
  • Entrepreneurial and Energetic Environment
  • New launch brand portfolio in APAC
  • Market Leader in APAC

Our client is a US FMCG company with more than 170,000 employees across the globe. The company recorded worldwide revenues of more than 50 billion Euros and is a leader in its category of products globally. The company has extensive operations and is a clear market leader in Asia. With further growth plans, they are looking for a Regional Brand Manager to lead marketing plans and activities for a renowned brand.

You will be responsible for leading and designing the new product launch and brand marketing strategy in Asia. As a Regional Brand Manager, your responsibilities will include:

  • Leading and driving new product launch and brand development strategy, enhance brand awareness and expanding the market share
  • Partnering with regional, domestic team and headquarter to formulate all the brand marketing campaigns
  • Initiating and managing the implementation of the all-round marketing activities, including brand strategy on social media, digital channel, multi-media and retail marketing
  • Evaluate the effectiveness of the total marketing campaigns and implement learning from the same for current and future regional strategies.
  • Associating with top management and develop marketing strategies and plans in line with business objectives

To qualify, individuals must possess:

  • Degree and have 6+ years of core brand marketing experience in top tier FMCG companies
  • Experience in driving new product launch and brand marketing tactic with a proven track record in designing data-driven marketing strategy
  • Solid experience in new product development project in a regional team environment
  • Excellent communication skills with a strong entrepreneurial and result-oriented mindset
  • Strong business acumen and team management skills
  • Flexible, passionate and proactive attitude
  • Excellent command of written & spoken English and Chinese

Interested parties, please click on "APPLY NOW" quoting AL229899 or email your CV to with a resume summary statement.

Data provided is for recruitment purposes only.